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cityville超越farmville成为facebook月活跃用户纪录保持者

发布时间:2011-01-04 10:36:52 Tags:,,

随着cityville的强势增长,farmville保持良久的facebook月活跃用户纪录保持终于易主。

据游戏邦了解,目前cityville的月活跃用户已经超过8420万,高于同是zynga旗下的游戏farmville高峰期的8380万月活跃用户。

cityville

cityville

并且更加让人惊叹的是cityville在达到这个高度时还没有表现出用户饱和或者增长疲软的态势,根据appdata的监测,cityville的周增长用户是2000万左右,日增长用户也在200万以上。这就意味着说cityville以后的每一个用户增长都在创造facebook游戏新的月活跃用户纪录。

social times的一篇文章认为cityville的发布刚好抢在圣诞假日的高峰期,这个可能也是促成cityville爆炸式增长的一个关键因素。

cityville除了打破farmville的最高月活跃用户纪录,甚至还超越了目前farmville的日月活跃用户,前者日活跃用户已经高达1477万,而后者已经回落到1384万的水准。

但是还有一个严肃的问题cityville的DAU/MAU比值并不高,远低于zynga的平均值,这个是什么问题呢?(本文由游戏邦/gamerboom.com编译 转载请注明:游戏邦)

CityVille kicks off the New Year by kicking off FarmVille from its high horse. According to AllFacebook.com, CityVille has surpassed FarmVille as Facebook’s biggest game ever. CityVille already dethroned FarmVille as the biggest game currently on Facebook, however, CityVille has now passed FarmVille’s highest peak of monthly active users. CityVille, currently with 84.2 million monthly active users, is the only Facebook game to ever pass FarmVille’s 83.8 million MAU record.

CityVille, like every other Facebook game, is trying to do its best to recover from the holiday bug – when daily active users decrease, due to the holiday season. As of now, CityVille has 14.8 million daily active users, down from its daily active user peak of 17 million users on December 31st. CityVille, still the fastest growing game, will increase its user base as we get further away from the holidays.

This holiday bug is something developers should take into consideration, at least in my opinion. With CityVille being released so close to the holiday season, it makes your mind wander. If CityVille was released during a different time of the year, would its numbers be even higher now? CityVille would have most likely passed FarmVille’s all-time monthly active user peak earlier, and in a shorter amount of time.

Should gaming developers take the holiday bug into consideration before releasing a game? If so, would it be easier to predict when games are released? What would be the pros and cons of this? It would be interesting to find out if gaming developers take this into consideration, maybe I’ll a look into this. What say you?(source:social times)


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