面对Facebook在中国的失利，很多人认为这是由于中国政府对本地企业的地方保护主义政策。的确，社交网站Facebook在美国和许多西方国家都取得了不俗的成绩，因此人们抱有这一想法也是情有可原。然而，如果更深层次地分析这一问题的话，Facebook无法立足中国市场的根本原因在于中国激烈的市场环境和Facebook本地化处理的缺乏。

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以下，游戏邦罗列出10条理由，解释为何即便中国政府没有在2009年7月屏蔽Facebook，该社交网站也同样无法立足中国：

10，Facebook社交网站在中国市场缺乏品牌知名度，同时也没有启动营销预算面向中国市场宣传Facebook品牌。

9，Facebook开发商甚少开发中文游戏及应用，无法吸引中国用户。即便部分开发商开发中文应用，也无法充分融入中国文化，迎合中国用户的需求。

8，Facebook没有在中国市场组建运营团队，无法充分进行本地化经营和适应中国市场运营规则，这是众多外国网络公司在中国运营时普遍面临的问题。

7，另外，即便Facebook在中国组建了运营团队，他们面对本地竞争和市场变化时也无法及时有效地做出应对。此前，雅虎，易趣，谷歌和MSN等国外网络企业也面临了类似问题。

6，Facebook社交网站秉持“以一敌百”的经营理念，而中国市场又十分注重本地化和本地文化规则。因此Facebook这类全球性平台也无法充分顾及当地用户的需求。另外，Facebook服务器位于美国，在下载速度等潜在方面也显然无法与中国本地竞争者相比的。

5，社交网站Facebook在中国没有拥有广泛的用户基础，而无法集聚大量用户的社交网站也就丧失了一定的吸引力。中国用户显然更加注重与本国用户的交流，因此Facebook这类全球性社交网站其实在中国用户眼中价值和实用性并不高。

4，在Facebook之前也没有任何一家外国网络企业可以在中国市场保持领先地位。

3，据游戏邦了解，较之Facebook，社交网站Linkedln并没有被中国政府屏蔽，目前仍在运营中同时也适量开发面向中国用户的产品。

2，哪怕中国没有屏蔽Facebook，该社交网站从2005年到2008年7月之间的经营也只吸引了几千万中国用户。

1，在Facebook进驻中国市场之前，腾讯公司已经构建起拥有4亿忠实用户的社交网站平台。腾讯公司的坚强实力足以在一夜之间瓦解其劲敌公司，Facebook也并无例外。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Some hypothesize that the main reason for the lack of Facebook’s dominance in China is due to government protectionism to help out local firms. Given Facebook’s success in the US and many western markets, I can certainly understand why they might have such a belief. However, when we look at the issues in more depth, it’s clear that the root issues lie much more with the realities of the competitive environment that already existed in China, operational issues with foreign online companies in general and Facebook’s lack of local presence/focus.

Below is a Top-10 list of the key reasons why Facebook would have failed in China even if the Chinese government had never implemented blocking on the great firewall of China in July 2009.

10. Facebook had no brand awareness in China and no marketing budget to promote themselves in market

9. Facebook developers didn’t create Chinese games/apps, so had no eco-system or benefits to attract users. And even if they did, the apps/games would not be targeted to Chinese culture/interests

8. Facebook had no operational team in China and thus just can’t compete locally…and didn’t have the local understanding to operate efficiently by Chinese rules. China was not a priority for HQ and never would be.

7. Even if Facebook had a team in China, they would not have the nimbleness to react to local competition or autonomy to operate by local rules. We’ve seen this with all foreign online companies operating in China. (Yahoo, eBay, Google, MSN, etc.)

6. Facebook is a global company with one-size fits all mentality, and China is a place where localization and local culture/norms matter a lot. There is just no way for them to operate a global platform to target local user needs and compete effectively with home grown providers. Facebook servers are centrally located in the US… even basic things like latency and download speeds just can’t match local competitors.

5. Facebook never reached critical mass in China. A social network without critical mass is not attractive. And since most Chinese users only care about other Chinese users, the global network provided very limited value to them.

4. No foreign online companies have ever been able to sustain a market leadership position in China

3. LinkedIn has never been blocked in China and still only exists as a niche product catering to expats in China

2. Even when Facebook wasn’t blocked for several years, from 2005 -July 7th 2009, they only had few hundred thousand users in China.

1. Tencent had a huge social network with over 400 million loyal users in China well before Facebook even entered the market…they were just TOO late and Tencent too strong. Even against local players, Tencent is able to destroy their competition seemingly overnight when they move their attention to specific markets. Facebook would have been no different.（Source：techrice）