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TechCrunch Disrupt:Pincus对话投资方Kleiner Perkins

发布时间:2010-09-28 15:05:48 Tags:,,

在TechCrunch Disrupt会议上,社交游戏巨头zynga首席执行官Mark Pincus和zynga投资方Kleiner Perkins两位代表人Bing Gordon和John Doerr进行了对话。

Mark Pincus称目前zynga在facebook和其他的游戏平台上实现了月活跃用户2亿1500万,日活跃用户3300万的数据。现在该公司在全球八个地区的13间办公室拥有将近1200名员工。

techcrunch disrupt

techcrunch disrupt

Bing Gordon是前EA的首席执行官,在zynga创立以前曾提出过未来网站发展的四种趋势:社交化网站、在线支付、数据分析以及网站开发者平台。Bing Gordon称zynga的创立把这四个方向凝结在一起。

2007年,在研究过zynga在facebook平台上的表现,Bing Gordon将Mark Pincus介绍给风险投资人John Doerr。据称Mark Pincus当时在硅谷的声望多少有点争议。

zynga首轮融资获得了1000万美元,而后KPCB又主导了zynga的第二轮共计2900万美元的融资。这些钱对于zynga并购yoville以及进行其他方面的操作起到了相当大的作用。

techcrunch disrupt1

techcrunch disrupt1

而对于现在和未来Mark Pincus表示做好当前可能意味着更多。(本文由游戏邦/gamerboom.com编译)

阅读视频,请登录TechCrunch Disrupt对话视频。

Zynga chief executive Mark Pincus was on stage at the TechCrunch Disrupt  conference today, together with two of his investors, Bing Gordon and John Doerr from Kleiner Perkins. While their conversation covered familiar territory for people in the social gaming industry, here are a few points that stood out:

First, the stats. As of yesterday, Pincus said that his company had 215 million monthly active users and 33 million daily active users across Facebook and its other social and mobile properties. In terms of head count, Pincus also said that the company has around 1200 employees, spread across 13 studios in eight locations, including a recently-created Tokyo location.

Gordon, a former executive at Electronic Arts, said that before Zynga started, he’d been thinking of four trends: the social web, payments, analytics, and web developer platforms. Zynga combined these “four disruptions in one.” After watching the company grow on Facebook’s platform in 2007, Gordon decided to introduce Pincus to Doerr, one of the top venture investors in the world.

“Mark’s a bit of a bad boy, but he’s totally on to something,” Gordon said he explained at the time, referring to Pincus’ controversial reputation in Silicon Valley. Gordon, Doerr and Doerr’s daughter Mary dropped in on Pincus at home for a Saturday breakfast to discuss an investment. Doerr was interested, but commented to Pincus that “this is kinda late-stage,” referring to the firstventure round of $10 million that Zynga had just raised. Pincus’ response: “You’re John Doerr at KPCB — if you can’t do what you want, then who can?”

After the meeting, Doerr asked Mary — who was then in high school, and a social gamer — what she thought. “He’s pretty cool,” she replied.

Kleiner Perkins led a $29 million second round of funding in Zynga, announced that July. The money helped Zynga at a crucial early point of the industry’s growth, as it bought YoVille — then a range of other, still-unannounced developers in the coming months.

The rest of the Disrupt panel today focused on what the three considered to be big trends in tech. Pincus expounded on the view of many in the industry about its future potential beyond the relatively simple games on Facebok. “I think people can still imagine life without playing our games,” he said, adding that the company wants to find ways to “make your daily grind have more meaning.”(source:inside social games)


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