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PopCap CEO痛斥iPhone版FarmVille是个“彻底的失败”

发布时间:2010-09-28 15:14:04 Tags:,,

在27日早上由华盛顿技术工业联合会举办的TechNW论坛中,PopCap Games公司首席执行官Dave Roberts痛斥Zynga,将其新开发的iPhone版社交游戏FarmVille称作是一个“彻底的失败”,并指责Zynga“每天花钱买玩家”。对于熟知Zynga公司发展策略的人而言,Roberts的批判毫无新意,但每一句都充满着挑衅意味。

Popcap Games CEO

Popcap Games CEO

现在,成功开发《宝石迷阵》系列游戏的PopCap游戏公司在游戏行业已历经了十年风雨,最近又将在Facebook社交网站上发布《祖玛迷阵》。Roberts将PopCap多年来的长胜秘诀归功于其卓越的游戏选材能力。

尽管Zynga在Facebook用户基础上远胜于PopCap,Roberts却表示“PopCap的《宝石迷阵》曾经无需任何广告宣传花费便能在日登录用户数量上击败Zynga公司的Mafia Wars游戏。”最后,Roberts总结“优质的永远比优秀的营销手段更胜一筹。”

然而在Robert这番敌对宣言里,我们不难听出其中隐含着对Zynga的敬佩之情。在上周一次私人访问中,Roberts夸奖Zynga“在许多方面取得了辉煌的成果”,单凭一款FarmVille就吸引了上百万游戏玩家便是最好的一个例子。(本文由游戏邦/gamerboom.com编译)

This morning, at the TechNW forum hosted by the Washington Technology Industry Association, PopCap Games CEO Dave Roberts lashed out at Zynga, calling Zynga’s FarmVille port to the iPhone an “abysmal failure” and accusing Zynga of “using money to buy their customers every day.” Roberts doesn’t say anything new, as Zynga’s business tactics haven’t been a secret for a while now, but those are definitely fighting words.

PopCap Games, maker of the widely successful Bejeweled Blitz and the upcoming Zuma Blitz on Facebook, has been in the games biz for a decade now. Roberts attributes their longevity and continued success on their prioritizing content over marketing. Even though Zynga’s userbase far exceeds PopCap’s on Facebook, Roberts “noted how PopCap’s Bejeweled Blitz was kicking the ass of Zynga’s Mafia Wars in terms of daily unique visitors, and had done so without spending money on advertising.” In the end, Roberts says, “great games are always going to be better than great marketing.”

But the antagonism is certainly tinged with respect, since in a more private interview last week, Roberts credits Zynga with “blazing some great trails,” for example, FarmVille alone has created millions of new, dedicated players. (Source:Games.com)


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