两个月前，TapJoy公司向Broken Bulb Studios收购了跨游戏宣传横条工具AppStrip。自此，同样是跨游戏宣传横条工具的Applifier似乎减少了一个竞争对手。然而现实并非如此美好。最近，OMGPOP副总裁Eric von Coelln发现AppStrip横条工具上中居然出现了Zynga的热门社交游戏CityVille。

appstrip-zynga

据游戏邦了解，社交游戏开发巨头公司Zynga本身拥有庞大的跨游戏宣传网络。其与TapJoy的合作堪称出乎许多人的意料之外。对此，TapJoy拒绝透露其与Zynga的关系，但表示自从收购之后，AppStrip的点击率呈翻倍增长。

自收购之后，TapJoy也为AppStrip开发了一些新功能和服务更新，如更新管理平台，改善点击欺诈及优化应用引擎等。

目前，跨游戏宣传应用领域呈现十分有趣的竞争景象。作为首款大型跨游戏宣传工具Applifier制订了业内基本的流通模式。然而其也同时面临着劲敌AppStrip以及Digital Chocolate12月发布的跨游戏宣传工具VIP Games Network。

TapJoy

由目前看来，TapJoy也表现出了对该领域的浓烈兴趣。在帮助游戏开发商实现货币化之外，似乎也想在不同平台的发行网站上分一杯羹。

另外，据游戏邦报道TapJoy凭借其手机市场优势成功融资2100万美元。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Two months ago, Tapjoy acquired a cross-promotion bar called AppStrip from its creator, Broken Bulb Studios. Following the sale AppStrip seemed to have relatively few users compared to its main competitor, Applifier. That’s now changing. Eric von Coelln, vice president at Omgpop, recently noticed Zynga’s CityVille being promoted in the bar:

Although Zynga’s use of AppStrip is something of a surprise — the social game giant has a huge network of its own to cross-promote within — Tapjoy declined to comment on the relationship. Instead, the company told us that it has doubled both the impressions and clicks on its network since the acquisition.

AppStrip is also adding features and upgrades: the company is improving the management console and reporting, as well as working on click fraud and an optimization engine, and will continue to invest in the bar throughout this year.

The cross-promotion landscape is becoming truly interesting. While Applifier was the first large bar, and set up the exchange model now being used by others, it’s having to fight off AppStrip and, since late December, Digital Chocolate’s VIP Games Network.

It’s fairly obvious why Tapjoy is so interested in the space; besides helping developers monetize, it also wants a piece of the distribution network on every platform. On Facebook, its best way in may be through AppStrip.

Tapjoy also announced a new raise of $21 million this morning, in large part based on its strength in the mobile market; we’re covering that over on our new sister blog Inside Mobile Apps, where we also recently posted in-depth coverage of TapJoy’s transition between markets.（Source：Inside Social Games）