游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

本土化手机游戏需要考虑的10种语言

发布时间:2015-09-18 16:35:54 Tags:,,,,

作者:Kirill Kliushkin

在Alconost,每个要求本土化的第三方客户都会问我们一个非常基本,但却非常重要的问题:“关于我们的游戏/应用/网站,你会建议将其翻译成哪种语言?”

为了回答这一问题,我们搜索了不同国家的Google Play和App Store上的手机游戏销售数据。并对最终结果充满惊讶。

你将能够通过本文找到更多有关本土化手机游戏的前10大语言的信息。

让我们先从一些重要的国家开始:

日本—-不管是在Google Play还是App Store,这里都是最大的游戏销售源。因为日本人的购买喜好与其它国家居民不同,所以本土化游戏并在日本进行推广能够为你带来出奇的结果。

美国—-英语应该是任何面向世界市场出售的游戏都“必须”使用到的语言吧。

在Android游戏销量中,韩国甚至排在美国前面。

单单这三个国家便占据了Google Play上75%的游戏销量。

虽然在中国现在只能看App Store的表现,但这里所创造的iOS游戏销量仍然不可小觑。而最近谷歌也宣称将重回中国手机应用市场,所以之后我们将能够看到中国的Google Play上的游戏数据。

比起其它国家,德国和法国可能不那么突出,但是对于北美和西欧的开发者来说,掌握法国人和德国人的喜好比韩国人和日本人简单得多。谁知道呢,也许你的游戏就特别对德国人和法国人的胃口也不一定?

不要漏了台湾,虽然在这一列表中它的土地面积排行第十。但你是否知道台湾所使用的是与中国大陆的简体中文不同的繁体中文?台湾人可能不能完全理解用简体中文所写下的内容。

如果你拥有足够的本土化预算,你便能够考虑其它拥有较高手机销量的市场:俄罗斯,拉美国家(西班牙语)和巴西。

language(from myoops)

language(from myoops)

以下便是你在本土化手机游戏时需要考虑的10种语言:

日语

英语

韩语

简体中文

德语

法语

繁体中文

俄语

西班牙语

巴西葡萄牙语

(来自App Annie的数据)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转发,如需转载请联系:游戏邦

The Top 10 Languages for Localizing Your Mobile Game

By Kirill Kliushkin

Every third client requesting localizations from us at Alconost asks a very basic, but very important, question: “And what other languages do you recommend translating my game/app/site into?”

To answer this question at least for developers of mobile games, we researched sales figures for mobile games on Google Play and the App Store in different countries. We were so surprised by the results that we made an entire video:

In this article, you’ll find more information about the top 10 languages for localizing mobile games.

Let’s start with the behemoths:

Japan – the biggest source of game sales on both Google Play and the App Store. So while Japanese buying preferences can seem unusual to outsiders, localizing your game and promoting in Japan can bring fantastic results.

U.S. — no surprises here. English is a “must” for any game that is sold internationally.

Korea is ahead of even the U.S. in Android game sales.

For perspective: Just three countries – Japan, the U.S. and Korea – account for 75% of game sales on Google Play!

China is present only in the App Store for now but iOS sales have been impressive indeed. Google recently announced its return to the Chinese mobile app market and it will be interesting to see the numbers for Google Play in China a year from now.

Germany and France look small compared to the others, but for developers in North America and Western Europe, understanding French and German tastes is usually easier than Korean or Japanese ones. And who knows – maybe your game will strike a chord and be a massive hit in Germany or France?

Don’t forget about Taiwan, which despite its small size is number 10 on the list. Did you know that Taiwan uses Traditional Chinese, which is very different from the Simplified Chinese used on the Chinese mainland? A person from Taiwan is lucky to understand even half of something written in Simplified Chinese!

If your localization budget allows it, you might also consider markets that do not make the top 10 but show good growth in mobile sales: Russia, Latin America (Spanish) and Brazil.

So here is our list of the top 10 languages you should consider when localizing your mobile game:

Japanese

English

Korean

Simplified Chinese

German

French

Traditional Chinese

Russian

Spanish

Brazilian Portuguese

Data courtesy of App Annie.

P.S. We made this video in our free time because it seemed neat. We like to make videos “just for fun”: check out our video about $100 as seen by modern artists and video infographic about the cost of adding a second to site loading times. If you have interesting, unusual or unique data or ideas that could help us to make another video, let us know!(source:gamedev

 


上一篇:

下一篇: