随着近来Facebook在全球市场，社交游戏和应用产品质量和虚拟商品盈利技术的拓展和提升，整个社交游戏领域变得更有利于小型企业和新进企业的发展。在这儿我们简单了解一些也曾在Facebook开发出成功社交应用的开发公司。这些中小型公司在经过2010年Facebook转变病毒式传播渠道和用户收购费用提高的情况下，将在2011年有何发展呢？在Inside Social Apps InFocus 2011中，我们将关注这些开发公司的未来发展。
以开发电视游戏和运动游戏为主的Kabam从去年底开始转型为社交游戏公司，并通过Kingdom of Camelot等传统游戏获得了高额收入，尽管该公司的DAU仅有93万8000，MAU仅为1030万，Kabam但在2010年员工数量由原有的20人上升为200人。
由业内人士Trip Hawkins在2003年创建的Digital Chocolate主要以开发休闲游戏和手机游戏为主。今年初，该公司开始在社交网站Facebbook发布游戏，旗下城市建设类游戏Millionaire City备受玩家欢迎。现在，该公司以1790万MAU和300万DAU排名Facebook第十大游戏开发公司。最近Digital Chocolate发布了 Hollywood City和Vegas City等多款新社交游戏。
Wooga是一家今年刚创办的德国游戏开发公司。该公司凭借着Bubble Island, Monster World和Brain Buddies等游戏很快取得了一系列成功，MAU达1170万，DAU达194万。目前Wooga是欧洲MAU流量最高的社交游戏开发公司。
虽然慈宁宫不算是新兴公司，今年初，微软通过将Windows Live Messenger与Facebook结合，允许用户在两种服务之间分享信息。目前微软公司的DAU为851万人。
上述以外还有许多开发公司在今年创下了卓越的发展突破，他们有的一开始就定位为应用开发公司，也有的是转化过开始注重开发社交游戏。-Slide, RockYou, LOLapps, MindJolt, Popcap, Causes, iLike, TripAdvisor, 50 Cubes, ZipZapPlay等公司都在2010年取得了一定的成就。
2011年，Inside Social Apps将会从Facebook Credit货币化，手机游戏发展趋势和社交游戏平台发展机遇等多个角度全方位地对各种规模公司进行关注报导。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）
A few big social game developers, like Zynga and Playfish, might seem to be the big winners on the Facebook Platform so far. But there is both a range of successful smaller gaming companies and a healthy group of non-gaming applications doing well alongside the biggest players. In fact, even as the largest incumbents have lost users or stayed flat over the past year, many others have grown.
Fueled by Facebook’s ongoing expansion around the world, improving social game and app product quality, and increasingly sophisticated techniques of making money through virtual goods, the ecosystem is continuing to offer opportunities to smaller players and newer entrants. Here’s a quick look at some of the lesser known companies that have been building successful social app and game businesses on Facebook this past year.
But how will small and medium developers grow in 2011, given the rising cost of user acquisition and changes to Facebook’s viral channels in 2010? We’ll be examining what these and other developers have done to make their applications succeed despite a changing platform environment at Inside Social Apps InFocus 2011, our January conference looking at opportunities and uncertainties affecting social apps and games.
Using its own simple quizzing and gifting apps as starting points for cross promotion, the developer has morphed into a publisher of games from other developers around the world. While its own apps bring in 2.56 million daily active users and 30.8 million monthly active users, the other ones it publishes add up to 6.9 million DAU and 35 million MAU.
Having started life making television and sports applications, it transitioned into social gaming late last year, and has found big revenue streams in more traditional-style games like Kingdom of Camelot, even though it’s relatively small in terms of traffic, at 938,000 DAU and 10.3 million MAU. Kabam has grown from just over 20 to nearly 200 employees in 2010 alone.
The company is one of a few to have hits on both mobile and social. MyTown’s self-reported 3.3 million players make it one of the larger location-based games on the iOS platform. Nightclub City has a solid 930,000 DAU and 6.41 million MAU on Facebook and has distinguished itself in the industry as a high-quality game.
Founded by industry veteran Trip Hawkins in 2003, the company focused on casual and mobile gaming for much of its history. But it spent the first part of the year launching titles on Facebook, and hit paydirt with city simulation game Millionaire City. It is now the tenth-largest developer on Facebook, with 17.9 million MAU and around 3 million DAU, and it is busy rolling out newly-themed versions of its hit, with titles like Hollywood City and Vegas City.
The German company only launched at the beginning of this year, but it has put together a quick string of successes, with its three games – Bubble Island, Monster World, and Brain Buddies – reaching 11.7 million MAU and 1.94 million DAU. Wooga remains the largest social game developer (by MAU) based in Europe.
While not at all a startup, Microsoft is a good example of an established company with an existing service that has managed to find more usage through Facebook. Its Windows Live Messenger application added Facebook integration earlier this year that allowed users to share information between the two services, and it has since climbed to 8.51 million DAU.
The company’s BandPage application allows musician to add highly customizable applications to their Pages, stream music post photos and videos to users news feeds, and more. The app, which includes a premium version, is bringing in a total of 407,000 DAU and 8.77 million MAU.
There are a long list of other developers that have made notable breakthroughs this year, ranging from established app developers who have transitioned to focus on social gaming, to others who have carved out user bases for other types of niches – Slide, RockYou, LOLapps, MindJolt, Popcap, Causes, iLike, TripAdvisor, 50 Cubes, ZipZapPlay, and more.
The Inside Social Apps agenda will cover the most salient issues facing developers of all sizes, including monetization on Facebook in a world shaped by Credits, emerging trends in mobile gaming, and the promise and opportunity of other social platforms.
Join us at ISA on January 25, 2011 to learn and connect alongside today’s leading entrepreneurs working in social apps and games. （Source：Inside Facebook）