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《Minecraft》的成功在于打破传统设计规则

发布时间:2014-05-31 09:08:33 Tags:,,

作者:Eddie Makuch

针对《滚石》杂志最近对于《Minecraft》开发者Markus Persson的专访,健谈的行业元老Peter Molyneux(游戏邦注:其代表作包括《神鬼寓言》、《地下城守护者》Dungeon Keeper,、《Populous》)说明了自己对这款开放式沙盒游戏之所以能成为热作的看法。

Moyneux表示,“行业存在一些板上钉钉的(关于如何引导人们玩游戏,设置目标,角色以及对手)游戏设计规则,但《Minecraft》却完全抛弃了这些传统。”

他补充道,“有些人只看到粗糙的画面,但这些正是其最强之处。事实上,你可以迅速意识到自己可以在一个砖块上叠加另一个砖块的理念意味着,人人都可以创造出任何东西。”

Minecraft(from gamespot)

Minecraft(from gamespot)

这款游戏大获成功,仅在2013年其开发团队Mojang收益就超过3亿美元,利润高达1.28亿美元。滚石估计该工作室目前身价约20亿美元。

在收益这个话题上,这篇文章指出Mojang经常在行业大会中与Avicii、Deadmau5和Skrillex等A-list DJ名人举办大型派对。Persson甚至在去年带自己的全体员工去摩纳哥旅行。他们坐私人飞机,开着法拉利兜风,在游艇上开派对。

Persson表示,“这是一种极蠢的花钱方式。但为什么不呢?人们总是说‘你应该在上面花钱’。所以我可以赚回更多钱?至少如果你花了钱,它可能还是会让你有所回报。”

这篇专访还包含一系列关于Persson值得一提的其他个人情况。以下就是我们所摘录的片段:

*他曾在一台Commodore 128电脑上自学编程。

*他从未完成高中学业。

*他在2009年于斯德哥尔摩的公寓中用一周左右完成了原版《Minecraft》。

*他爸爸在2011年圣诞之前两周自杀了。

*他在2011年结婚,但这段婚姻并没有持续太久就离婚了。

*他现在还是单身,不过仍然会相亲。

*他目前的公寓位于带有电梯和无需预订酒窖的Östermalm(“富人居住区”)。

*他正准备搬到一个新住处。该地完工后将成为整个斯德哥尔摩每平米最昂贵的房子。

*Persson每周五都会允许Mojang员工玩电子游戏或者开发个人项目。

*他对Mojang有一个十年计划:“希望我们在Mojang可以一直保持盈利性,但如果我们做不到也没关系。我们可以享受10年,去年我们曾告诉员工,‘如果我们今年没有赚到什么钱,Mojang就会走向绝路。所以你们就得做好找新工作的准备了。”(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转功,如需转载请联系:游戏邦

Molyneux: Minecraft broke traditional game design rules and that’s why it’s so great

by Eddie Makuch

In a new Rolling Stone feature story about Minecraft creator Markus “Notch” Persson, outspoken industry veteran Peter Molyneux (Fable, Dungeon Keeper, Populous) explains why he thinks the open-ended sandbox game has become such a massive hit.

“There are game-design rules that are carved in stone–about teaching people to play, having objectives, a character, an adversary,” Molyneux said. “Minecraft threw all that away.”

“Some people can’t see beyond the rather crude graphics,” Molyneux added. “But those are its strongest point. The fact that you quickly get the idea that you can put a block on top of another block means anybody can build anything.”

Blazing its own trail has proven tremendously successful for Notch and his team at Mojang in Sweden. In 2013 alone, Mojang made over $300 million in revenue, and $128 million in profit. Rolling Stone estimates that Mojang is worth around $2 billion.

On the topic of money, the feature points out that Mojang often throws huge parties at industry events with A-list DJ talent like Avicii, Deadmau5, and Skrillex. Persson even took his entire staff (with their plus-ones) on a trip to Monaco last year. They flew there in private jets, drove around in Ferraris, rode in helicopters, and partied on a yacht, the report states.

“It’s a very stupid way to spend money,” Persson said. “But why not? People say, ‘You should invest it.’ So I can get more money to put in a pile? At least if you spend it, it goes back and does something, maybe.”

The Rolling Stone story on Persson contains a host of other noteworthy facts about Persson. We’ve collected the most interesting bits below.

He taught himself to program on a Commodore 128 computer.

He never finished high school.

He wrote the original version of Minecraft in his Stockholm apartment in 2009 in about a week.

His father killed himself two weeks before Christmas in 2011.

He got married in 2011 but the relationship did not last, and they later divorced.

He doesn’t have a girlfriend now, but he is seeing someone. “I wouldn’t call it a girlfriend, but to paraphrase a comedian, ‘There’s a woman who would be upset if I said I didn’t have a girlfriend.’”

His current apartment in Östermalm (“where the rich people live”) has an elevator and a walk-in wine cellar.

He’s moving to a new penthouse. When it’s finished, it will be the most expensive, per square meter, in all of Stockholm.

Every Friday, Persson lets Mojang employees play video games and/or work on personal projects.

He has a 10-year plan for Mojang: “Hopefully, we are going to keep making money at Mojang, but if we don’t, that’s fine. We just have 10 fun years, and then, the last year, we’d say to our employees, ‘If we don’t make any money this year, Mojang is going to be dead. So you might want to look for new jobs.’”(source:gamespot


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