在最近的Web 2.0峰会上，社交游戏开发公司Zynga的首席执行官Mark Pincus提出要使全世界实现“dog-activate”。

Zynga-Logo

当然，他并不是要给世界上的所有狗安装芯片，但其雄心壮志却也不啻于此。明年他计划要让所有人一见Zynga小狗图标，就知道人们是在玩社交游戏。（zynga的LOGO本身就是一条可爱的红底小狗）为实现这一目标，首先Zynga公司计划推出社交游戏网站Zynga Live，与Facebook，微软，DeNA等社交游戏服务相竞争。目前Zynga公司总计有员工1300人，比Facebook少500人，其中400人主要负责开发新游戏项目，而其他员工则致力于Zynga Live的结构建设。

尽管目前Zynga Live的相关信息较少，但据Mark暗示和我的预测，Zynga Live将包含以下部分：

1，一款全球性跨设备游戏平台（如此一来，iPhone玩家可以在使用或不使用Facebook Connect账户的情况下与PC用户联机玩游戏）

2，一系列应用程序编程接口（以便于开发商将游戏上传到Zynga网站）

3，一款便于网站或应用添加Zynga Live游戏的组件

再次强调，Zynga的目标是要令该公司小狗标志成为全世界社交游戏的象征，因此必须搭配有一款开放的兼容各种设备的全球性平台。

在发布该款“dog-activate”服务之初，Zynga将会免费提供大量Zynga dog Credits以测试这一服务。之后，通过Super Bowl广告，电视宣传，和携手百思买，麦当劳和7-11组织大型宣传活动发布Zynga Live服务。毕竟Zynga公司在这一项目上投入了大量的人力物力，他们希望服务在发布之初就能取得轰动的效果。

但是，Mark Pincus为什么要在Web 2.0峰会上暗示这么一款新服务呢？他们是想尽快谈入合作方而有意提前泄露，还是他们想对facebook的一些举动有所暗示？

在另一则与Zynga公司有关的新闻中，Mark提到目前FrontierVille游戏中有近65万对同性夫妻（指游戏中的配对结婚游戏），这使FrontierVille成为世界上最大的同性夫妻社区。这一数据十分令人惊讶，我很好奇FrontierVille中现在一共有多少对夫妻呢？（本文由游戏邦？gamerboom.com编译，转载请注明：游戏邦）

Mark Pincus, CEO of Zynga, proclaimed at Web 2.0 that he wants to dog-activate the world.

No, he is not talking about placing a Zynga microchip to tag every dog in the world. But what he is saying is no less ambitious. The plan next year is that whenever someone sees the cute Zynga dog logo, people will know that users are playing a social game.

This, of course, is Zynga Live, and is going to Zynga’s social gaming network, competitive with the social gaming offerings of Facebook, Google, DeNA, and the like. Zynga has hired 1300 people, 500 less than Facebook, and 400 are working on new games IP. A lot of the rest are working on Zynga Live infrastructure.

Details are scant, but based on Mark’s hints today and my predictions from the past, Zynga Live will include the following:

* A global, cross-device platform for gaming (so you can play a social game on your iPhone with someone on your PC with or without a Facebook Connect account)

* A series of API’s (some of which will probably be open-source) to enable anyone to add their game to Zynga’s network.

* A widget to enable any web site or app (e.g., Gamezebo even) to add Zynga Live games to their web site.

Again, their goal is to make the Zynga dog the symbol to connect and play social games everywhere, so it has to be an open, device-agnostic, global platform.

When they launch this new dog-enabled service, they will offer zillions in free Zynga dog credits to try the service out. And mark my words, they’ll launch the new service with a Super Bowl adand huge TV and promotion campaign within a big store like Best Buy or fast food or quick service market like McDonalds or 7-11.They’ve been working on this service for a long time so I expect it to launch with a bang.

Why did Mark Pincus hint at it at Web 2.0? Either they plan on talking to partners soon about it so they figure word will leak out. Or, Mark wanted to have something to steal a little of Facebook’s thunder with their announcement of new Facebook social messaging. Another reason that someone would hint at something big before its ready is to drum up support for another round of financing (this type of service is not cheap though I think they have enough money already) or to continue to plant the seeds for an eventual IPO.

In other Zynga-related news, Mark announced that there have been over 650,000 same-sex marriages in the game FrontierVille, making FrontierVille the biggest same-sex marriage space in the world.

That statistic fascinates me. If anyone knows the total number of marriages in the game, post it in the comments.（source：mashable）