昨天，在伦敦社交游戏峰会的演说台上Facebook游戏平台经理人Gareth Davis提出了一些关于Faceboo和游戏行业的有趣发言。Gareth Davis的演说中主要提及了些Facebook网站的有趣数据和提高社交游戏体验的关键因素。作为Facebook游戏的负责人，Gareth Davis与所有社交游戏开发商保持着密切联系，他表示一直以来Facebook都会根据游戏开发商的要求提供各种服务。

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在演讲之初，Gareth Davis指出目前全世界一共有8000万个网站，5亿份档案在Facebook建档。社交网站Facebook正在成为人们的网络集散地，其中包含着各种人际社交图谱、产品和网友页面。目前，全世界每天有2亿5000万人访问Facebook网站，平均每人每天花费55分钟，这一数据是雅虎的2倍，谷歌的4倍。

另外，每月还有2亿手机用户活跃于Facebook网站，这对刺激Facebook的未来发展尤为重要。Gareth Davis表示Facebook并不会开发Facebook Phone，但是他们希望所有的手机都能具备社交功能，他们认为社交应用应该同时具备可移动性。在此，Gareth Davis也表示进军手机领域是Facebook目前的发展方向。

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关于Facebook游戏，目前每月有将近2亿多人进行Facebook游戏，这一数据甚至大于PS3，XBox 360和Wii三大平台的总和，其中大部分Facebook玩家来自于北美和欧洲等国。

在Gareth的演说中，他指出市场吸引力、游戏服务，虚拟商品和社交设计等元素都对促进Facebook游戏发展有一定帮助，这些都是社交游戏分析的常规元素，而此次他就其中某些具体元素着重进行分析。

首先是游戏界面。这是社交发现的重要组成部分，对游戏开发商而言十分重要。目前Facebook游戏界面还是原来的版本，但从下个月开始用户们就可以体验新版的Facebook页面。

第二是关于Facebook Credits，Facebook网站实行货币统一有利于提高付费玩家的数量和每用户平均支出。再来，Facebook与StarCraft 2等外部网站对接可以便于玩家发现志同道合者。

未来，手机社交是社交游戏发展的又一大趋势。同时Gareth还提到现在Facebook在平台设备的发展也十分迅速。（本文由游戏邦/gamerboom.com编译，转载请注明：游戏邦）

Gareth Davis, the often quoted Platform Manager for Games at Facebook took the stage at Social Gaming Summit London today and illuminated some interesting ideas about Facebook and gaming.

Today, Gareth delivered an intriguing presentation that combined interesting statistics about Facebook with some efficient tips for improving your social games.  As the head of Games for Facebook, he has a close relationship with all the games makers, and in my chat with him after his talk, he did explain that Facebook is constantly listening to game makers to determine what to include in their service.

He began the presentation talking about an interesting comparison.  There are 80,000,000 websites in the world and 500,000,000 profiles on Facebook.  Think about that one.  The web is moving towards a people-centered Internet, and with Facebook’s new Pages, they have a social graph and a product and fan page graph.  A quarter of a Billion people visit Facebook every day, with an average of 55 minutes every single day.  It’s 2x Yahoo, 4X Google.

There are 200m mobile active users every month on Facebook.  Gareth expects mobile to drive Facebook growth, it is increasingly important.  The vision is social everywhere, for Facebook.  “No, we are not building a Facebook phone,” though.  Every phone should be social, and they think the social apps should be mobile, as well.  Gareth hinted that mobile really is where most resources are headed with FB right now.

200 million people are playing Facebook Games every month.  More than PS3, XBox 360 and Wii combined.  North America and Europe are the largest consumers of FB Games.

Gareth explained that there are several key elements that distinguish Facebook Games.  Mass market appeal, games as a service, virtual goods, a real world identity and social design.  Most of these are standard social games analysis, but Gareth Davis got into the specifics of some interesting social games designs and looked at some of the key features.

The games dashboard, for instance is part of social discovery and social discovery is a huge issue to game developers.  The dashboard today is version 1, but you’ll see a lot of innovation in the next few months.  He’s hinting at some key upgrades for discoverability.

With FB Credits, the goal is to drive up the number of people paying (conversion) and how much they spend (ARPU).  With Facebook off-site integration, he mentions how StarCraft II has Facebook integration, and it makes it easy to just find out who’s playing the game and play with them, even if you’ve gone out of touch.

Mobile Social is the next big growth spurt in social games, though.  Single sign-on will be a simple way to log on to FB in a game without entering any information, and on a phone that’s key.

Location APIs will allow any developer to find out where people have checked in and create an application or game around it.  Discovery and distribution.  They’re coming up with ways to help games spread better on Mobile.

Gareth also mentioned that console expansion is fast.  In Playstation 3, the Facebook API is in the PS3 default API, which means every single PS3 developer can use Facebook without having to import the API.（Source：socialtimes）