有许多值得我们分析的例子存在，但对于我来说最特别的应该是Pixelberry Studios的《High School Story》。
在2013年10月，Pixelberry的开发团队接触了一个遭受到网络暴力并且不知道该向谁寻求帮助的玩家。于是为了帮助青少年们，该开发团队为年轻人们开通了一条服务热线并提供给他们一些专业的建议。他们也因此想到：到底有多少《High School Story》的年轻玩家正遭受着同样的问题且不知道该怎么做？
于是他们便将网络暴力调查整合到《High School Story》中以帮助唤醒人们的意识并为慈善机构Cybersmile提供支持且凑集资金。Pixelberry得到了组织的支持以确保其调查足够精准。
很快地《High School Story》玩家便聚集在了一起。根据Cybersmile，他们每周大概会接到100个新电话，并且从活动开始以来已经接到了大概3000个年轻人的帮助请求。
活动后，Pixelberry收到了来自一名《High School Story》玩家的父母的一封感人的信件。那位母亲讲述了自己的女儿在遭遇了网络暴力后有多消沉，并且也不知道该请求谁的帮助。后来她通过《High School Story》知道了Cybersmile，并且得到了自己想要的帮助。在信件最后她甚至说道：“谢谢你救了我的女儿。”
How games can help support victims of cyberbullying
By Jude Ower
Gaming for good has become a growing area of interest within the industry.
In the past 12 months, firms such as EA, Rovio, Miniclip and Jagex have taken it upon themselves to support varying global charities. Even YouTube celebs such as Yogscast, PewDiePie and Athene have been supporting causes close to their hearts.
It is not a revolutionary phenomena to see celebrities and media support charities. Thanks to the rapid growth of the industry, gaming logically seems to be the next sector to embrace this. For developers, the real USP is this: Games tell stories.
As players, we interact with these in a very personal way. We enable them, act them out, lose ourselves in their content, and fully embrace their ability to transport us from one locale to another with the click of a button.
Charities themselves have incredible stories to tell that can attract huge support from far and wide. What if we combine the power of real world calls for help with games?
BEATING THE BULLIES
There are so many great examples to talk about, but one in particular stands out for me: High School Story by Pixelberry Studios.
In October 2013, the team at Pixelberry had been contacted by a player who was distressed about being cyberbullied and not sure where to go for help. Concerned for the welfare of the teenager, the devs found a helpline for the young person to get expert advice. This made them think: how many other young people playing High School Story are suffering with the same issues and don’t know what to do?
A cyberbullying quest was integrated into High School Story helping to raise awareness, provide support and raise money for a particular charity: Cybersmile. Pixelberry enlisted the organisation’s support to ensure the content within the quest was accurate.
Finally, the team added a special charity bundle, purchased with virtual currency, and a decorative flag to allow players to show their support within the game for this cause.
Instantly, High School Story players flocked to the quest and bundle. Cybersmile recorded a spike of 100 new calls per week and around 3,000 new young people called for support.
Those who needed support were directed to Cybersmile where they could talk to an expert. By the end of the campaign, over $320,000 was raised to support the 24-hour helpline they have running.
Following the campaign, Pixelberry received a heart-warming letter from a parent of a High School Story player. The mother told of how her daughter had been left distraught after being bullied online and didn’t know who to turn to. She discovered Cybersmile through High School Story and then found the courage to reach out and gain the support she needed. The exact sign off on the email was: “Thank you for saving my daughter”.
The world, and especially the media, must see games as a force for good and start to focus on how games can help instead of harm. Games can save more lives than we can ever imagine and this is just scratching the surface.(source:develop-online)