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每日观察:关注日本热门手机游戏《Monster Strike》(7.31)

发布时间:2014-07-31 11:19:23 Tags:,,,

1)Digi-Capital最新报告显示,未来四年移动收益将飙升300%以上,到2017年收益将达7000亿美元。

多数增幅来自移动电子商务,预计2017年其收益将达5160亿美元。消费者应用收益将占740亿美元,企业移动业务收益将达530亿美元。移动广告为420亿美元,可穿戴移动设备收益为110亿美元。

mobile commerce(from tech.hexun)

mobile commerce(from tech.hexun)

其中半数增长来自亚洲,该地区2017年移动电子商务收益将达2300亿美元,北美移动电子商务为1440亿美元,西欧和东欧收益总计为1130亿美元。拉美、中东和非洲移动收益仅为430亿美元。

手机游戏去年在移动应用中仅占40%下载量,但却推动了75%的移动应用收益。

2)据serkantoto报道,Mixi旗下动作RPG《Monster Strike》最近成为日本头号热门手机游戏,令Mixi在东京证券交易所成为身价达40亿美元的公司。

该游戏上线仅数天下载量就达到1000万次,采用了一系列成功的gacha机制,并与《哥斯拉》电影进行了营销推广合作,在上周开始投放电视广告,其合作伙伴腾讯还专门为这款游戏开放了中国官方网站并且发布首个Android测试版本。

monster strike(from chuapp.com)

monster strike(from chuapp.com)

《Monster Strike》目前仅登陆日本和台湾的iOS、Android平台,向中国大陆开放的腾讯应用还只是一个测试版本。

3)据gamasutra报道,GungHo Online Entertainment日前公布其本财年第二季度及上半年财报,指出上半年公司利润为5.23亿美元,收益达9.18亿美元。

该公司第二季度收益为4.32亿美元,利润为2.43亿美元,略低于上年和上季度水平。

GungHo(from sfw.cn)

GungHo(from sfw.cn)

根据该公司数据显示,GungHo在2013年日本手机游戏收益(30.8亿美元)中占比51%(即15.9亿美元)。

4)据gamsutra报道,日本电脑娱乐供应商协会(CESA)最新报告指出,日本主机游戏市场在2013年有所缩水,而手机游戏市场却日益壮大。

该报告显示,2013年日本主机游戏市场规模为40亿美元,低于2012年时的48亿美元。主机硬件与软件销售数据均下降了将近5亿美元,整个日本主机游戏市场在2013年降幅达16%。

CESA指出,2013年期间46.7%的主机销售额来自任天堂3DS硬件和软件,而PlayStation 3则占比21.8%。

CESA称日本手机游戏市场在2013年销售额达51亿美元左右,首次超过了主机游戏领域。

5)据venturebeat报道,微软日前宣布将于9月23日在中国发布游戏主机Xbox One,售价3699元人民币(600美元,比微软在美国售价多100美元)。

xbox-one(from venturebeat)

xbox-one(from venturebeat)

Xbox One是首款通过中国政府批准的游戏主机,微软称目前有25家以上的开发商针对中国市场制作70款Xbox One游戏,其内容将包括来自微软工作室的独家之作,以及来自EA、育碧以及2K Games等公司的作品。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Mobile internet revenue to hit $700B in 4 years, growing more than 300% (report)

John Koetsier

Mobile revenue will jump more than 300 percent in the next four years, hitting $700 billion in revenue by 2017, according to a new report by Digi-Capital.

No, that’s not all gems in Clash of Clans.

In fact, most of the growth will be in mobile commerce, which Digi-Capital says will hit $516 billion. Consumer apps will account for another $74 billion, while enterprise mobility will hit $53 billion. Mobile ads, at $42 billion, and wearables, at $11 billion, will round out the $700 billion total.

“Mobile’s so big, it’s hard to take in all at once,” report author Tim Merel told VentureBeat. “When we broke down the data by sector … what jumped out was the power of mCommerce to drive the market. Growing from over $100B to half a trillion dollars globally, it commands the lion’s share.”

The next four years won’t only showcase the maturation of mobile, however. According to Merel, it will also highlight the ascendence of Asia.

A full half of global growth will be in Asia, the report says, with mobile-enabled commerce hitting $230 billion in 2017. While Europe and Asia are still growth markets, Asia — and especially China — will take a leading role. North American mobile commerce will be almost $100 billion less, at $144 billion, while both western and eastern Europe combined will total $113 billion.

Latin America, the Middle East, and Africa will lag with mobile revenues of just $43 billion. That’s simply a function of relative wealth, as some African nations — such as Kenya, with its m-Pesa — have led mobile commerce in a very real sense.

And as for games, the poster children of mobile millions? Expect a degree of cooling, Merel says. At least, relatively speaking.

Above: Consumer apps will be $70B+ with only half of it games, according to the report

“Mobile games have had an amazing ride, driving 75 percent of all mobile apps revenue last year despite having only 40 percent of downloads,” he told me via email.

“We still see a lot of growth coming from mobile games, but expect other sectors to take over half the market by 2017. Where in-app purchases work brilliantly for games, App as a Service business models are starting to deliver new revenue streams for other sectors.”(source:venturebeat

2)Monster Strike Becomes Japan’s Top Mobile Game, Makes Mixi A US$4 Billion Company

by Serkan Toto

The Monster Strike hype in Japan has no limit, it seems.

The action RPG has made Mixi (2121) a US$4 billion company at the Tokyo stock exchange today (US$4.2 billion at 2.30pm Japanese time, to be more exact) – after the share price has risen and risen over the last few days and weeks.

So what happened?

There a couple of factors behind the trend:

the game has hit 10 million downloads just a few days ago

Monster Strike featured a number of successful gacha-based in-game events in the past few weeks

the marketing collaboration with the Godzilla movie proved to be pretty clever

another TV ad campaign was started last week

partner Tencent opened the official site for the game for the Chinese market yesterday and also started distributing a first test version on Android

the biggest competitor, Puzzle & Dragons from GungHo Online Entertainment (3765) went into maintenance today to get a major update (Puzzle & Dragons W)

Monster Strike shows no weakness in terms of number of downloads and position in the grossing charts on iOS and Android

In fact, Monster Strike has become the top grossing game on both platforms in Japan (at the moment, simultaneously), for the first time:

This is especially remarkable when considering the Mixi game has just a third of the downloads GungHo achieved for Puzzle & Dragons.

The Monster Strike hype is reflected in Mixi’s stock price over the past 12 months like so:

The stock has roughly risen by a factor of 20 when compared with November 2013: lucky are those companies operating a hit game.

Monster Strike is available on iOS and Android in Japan and Taiwan only at this point (again, the Tencent app for China is labeled a test).(source:serkantoto

3)Puzzle & Dragons’ GungHo has great first half: $523 million in profit

By Christian Nutt

Today, GungHo Online Entertainment, creator of chart-smashing mobile game Puzzle & Dragons announced its second-quarter and first-half results for its current fiscal year.

For the first half of the year, GungHo raked in profits of 53.7 billion yen ($523 million) on revenues of 94.3 billion yen ($918 million).

The company had revenues of 44.4 billion yen ($432 million) for its most recent quarter and profits of 24.9 billion yen ($243 million). This is actually slightly down both year-on-year and quarter-on-quarter, which the company ascribes to a mixture of seasonality, increased promotional activity, and Japan’s recent sales tax hike (the company chose not to raise the price of its in-game items.)

The company’s presentation is full of interesting stats about the Japanese mobile market — now the most profitable on the globe, and one which is dominated by free-to-play games using in-app purchases.

For example, according to numbers the company has put together, GungHo had a 51 percent share of Japanese mobile game revenues in 2013 — 163 billion yen ($1.59 billion) on 317 billion yen ($3.08 billion) in the total market.

Amidst a strong shift to mobile games in the territory, GungHo does note that the 3DS iteration of its franchise, Puzzle & Dragons Z, has shipped over 1.5 million copies so far.

It also launched one game during the quarter: Picotto Kingdom, which it says hit number one in the Japanese iOS App Store’s top free charts. But that launch may have been a bit shaky: It’s nowhere to be found in the top 100 just two weeks later.

The company says it has no plans to promote the game further just now, but instead intends to concentrate on operating the game service until it hits a large enough download threshold, at which point marketing will commence. This jibes with what GungHo president Kazuki Morishita told Gamasutra a few months ago: that the company carefully manages promotions to keep from burning out its user-base.

In that interview, Morishita explained his philosophy toward free-to-play game development, telling Gamasutra, “We’re not trying to focus on the user base — we’re trying to create a game that’s solely good based on quality, and what we think is good. If that sticks, then good. If not, we’ve got to go back to the table and rethink everything.”

GungHo has 10 games under development across the company and expects to launch one in the next quarter, it said, alongside its results.(source:gamasutra

4)Japan’s console game market is shrinking fast – report

y Mike Rose

According to a new report from the Japanese Computer Entertainment Supplier’s Association, Japan’s console game market shrunk by a fair margin during 2013, while the country’s mobile games market expanded.

As reported by industry analyst Serkan Toto, the CESA Games White Paper notes that the console game market in Japan totalled $4 billion in 2013, down from $4.8 billion in 2012.

Both console hardware and software sales figures dropped by nearly half a billion dollars each. Overall the console games market in Japan dropped by around 16 percent during 2013.

Notably, the CESA says that 46.7 percent of total console sales during 2013 were Nintendo 3DS hardware and software, while the PlayStation 3 made up 21.8 percent of total sales.

And the CESA says that the mobile game market in Japan reached around $5.1 billion in sales during 2013, making it larger than the console game space for the first time.(source:gamasutra

5)Microsoft to launch Xbox One in China on Sept. 23 for $600

Dean Takahashi

SHANGHAI — Microsoft announced today that it will launch the Xbox One video game console in China on Sept. 23 for 3,699 renminbi. That amounts to $600, or $100 more than what Microsoft charges in the U.S.

Xbox One is the first game console approved by the Chinese government since it banned game consoles as harmful to children back in 2000. The launch will be one of the first attempts to chip away at the stronghold of PC gaming in one of the world’s largest video game markets.

Microsoft said it will build the machine with China’s BesTV in a joint venture. More than 25 developers are building 70 games for the Xbox One in the Chinese market. Microsoft said the content will include exclusive titles from Microsoft Studios as well as titles from Electronic Arts, Ubisoft, and the 2K Games label of Take-Two Interactive.

Chinese developers include Perfect World, Gamebar, and Tencent. Microsoft also launched the ID@Xbox program in China in an effort to stoke indie gaming on the Xbox One in China.

Microsoft announced the launch on the eve of ChinaJoy, the huge game expo taking place in Shanghai this week.

The console is more expensive than in the U.S. in part because of a 17 percent value-added tax on imports.(source:venturebeat


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