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分享7个有效获得曝光度和反馈的方法

发布时间:2014-03-27 16:55:30 Tags:,,,,

作者:Raffaele Gaito

在面向Windows Phone发布《Dengen Chronicles》的前后几周,有些博客提到了我们的游戏,并且有些商店也推荐了这款游戏。

当我们发布Windows 8应用时,获得了火狐Marketplace的推荐,并获得了登上微软Bizspark新闻邮件,以及英特尔主页的机会。

我们是怎么做到的呢?首先,我们全身心地投入了游戏的营销工作。决心和知晓度对于开启新发展过程来说很关键,对获得重要的成就而言亦是如此!

除此之外,你还需要经验。

以下是我根据个人经验总结的7个极为有效的要点。

Feedback(from pmtips.net)

Feedback(from pmtips.net)

1.要有耐心。

PR是一个要求相当高并且很复杂的领域,要获得最佳战果通常需要舍得投入时间和精力。不要轻言放弃,要保持专注,记住计划是成功的关键。

2.周全计划。

这里我可不只是说“选择合适的吉日发布新闻通稿”。事实上,你可能只有一次机会。所以,你得选择合适的博客,找到合适的电子邮件(要去找编辑的电子邮箱),筛选你产品的重要信息。如果你无法产人产生深刻的初次印象,你可能就得不到什么回复了。而这甚至有可能危害你未来的举动。

3.保持人性化的联系。

一定要人性化。这听起来有点琐碎,但相信我,这真的是一个关键要点。不要只是在自己的电子邮件信息中复制/粘贴姓名,要去认识这些联系人,建立一种自然的关系:例如加入他们的社交网络并与之友善互动。所以当你想通知他们一些新闻时,你就有可能获得很好的回应。

4.善用Google。

如果我告诉你,“这是一款很棒的应用”,那么你可能就会想,好吧,让我在Google上搜索一下,但却一无所获,此时你会怎么想?所以在与博客主接触之前,你最好要花点时间在Google上下功夫——编写一个企业或个人博客,不要害怕分享自己的激情和知识。访客贴子将有助于扩展你的人脉并提升品牌知名度。

5.摆脱常规思维。

你在自己的小众市场上狠下了一番功能,以便你的产品贴近该市场的需求。无论如何,你可能会意外地发现自己的产品也能够进入其他细分市场。要彻底吃透你的产品,你终会发现一些独特的功能、明智的过程或尖端的技术。因此,你将轻容突破细分市场,找到有兴趣讨论你产品独特性的受众。

6.利用长尾效应。

如果你是一家初创公司或小型工作室,你就需要一个自下而上的沟通策略。把TechCrunch或TheNextWeb抛到一边,关注一下小型博客和小众社区。你之后将会更上一层楼。

7.利用云的利量。

你已经有了完美的新闻通稿,你想将其包含在自己的电子邮件信息中。你可能决定附上一个pdf文件,但我真的建议你分享它:Dropbox可以为你提供极为快速分享的链接。你上传一个文件或创造一个文件夹,获得链接并将其粘贴到自己的电子邮件中。你的电子邮件将超级轻便,你的新闻通稿也会发挥最棒效果。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

7 Ways To Get Exposure And Valuable Feedback

by Raffaele Gaito

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.

The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

During these last few weeks, before and after the launch of Dengen Chronicles for Windows Phone, several blogs wrote about us and our game got to be featured on several stores.

Back when we launched the Windows 8 app, we got featured on Firefox Marketplace and had the chance to land on Microsoft Bizspark newsletter, and Intel’s home page.

How we got that? First of all, we strongly committed to making our game take off. Determination and awareness are essential, not only to start a new growth process, but also to gain important achievements!

Besides, you need experience.

These 7 points come from my personal experience and are highly effective.

1. Be patient

The PR world is a rather demanding and complex arena, and the best achievements usually take time and hard work. Just don’t give up, stay focused and bear in mind that planning is key to success.

2. Plan everything

And I don’t merely mean “pick the right day to send out your press release”. The fact is, you probably have one chance. So, you have to pick the right blogs, find the right emails (that is, always search for editors’ emails) sort the important information about your product, and so on. If you don’t impress the first time, you’ll likely get no answer. And that might even jeopardize your future attempts.

3. Keep the human touch

Please, stay human. This might sound a bit trivial, but trust me, it is actually quite a key point. Don’t just copy/paste names into your email message, try to get to know the person, and build a natural relationship: join the conversation on social networks and be kind. So when you want to inform him/her about some news, chances are, you will get a kind response.

4. Make friends with Google

If I tell you “well, this is a great app” and you’re just, Ok let’s check on Google, and don’t find anything at all, what do you think? Exactly. WTF. So, before getting in touch with bloggers and influencers, you definitely have to spend time making friends with Google: write on a corporate or personal blog and don’t be afraid to share your passion and knowledge. Guest posts will help you expand your network and boost brand awareness.

5. Think out of the box

You did a huge work in your niche and your product ultimately fits perfectly in that niche. Anyway, you’ll be surprised to know that your product could be able to reach other niches. Explore your product thoroughly and you’ll find unique features, smart processes or cutting-edge technologies. Hence, you’ll easily go beyond your niche and find someone interested in talking about your product’s uniqueness.

6. Ride the long tail

If you are a startup or a small studio, you need a bottom-up communication strategy. Put aside TechCrunch or TheNextWeb for a while and focus on small blogs and niche communities. You will gradually raise the bar later on.

7. Leverage the power of the cloud

You have this perfect press release and you’d like to include it in your email message. You might decide to attach a pdf file, but I really suggest you to share it: Dropbox in particular provides you with links for extremely fast sharing. You upload a file or create a folder, get the link and paste it in your email. Easy as pie. Your email will be super light and your press release will perform at its best.(source:gamasutra


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