作者：Przemyslaw Szczepaniak

手机网页游戏还未能达到原生游戏所具有的质量效果。尽管手机网页游戏的市场还很小，游戏数量也不多（不过一直在发展着），但是开发商们却总是热衷于创造这类型游戏。

2年前，我们还未意识到那些可以跨越的界限，而现在我们已经能够玩一些华丽的HTML5手机游戏了。让我们暂时放下性能问题去研究HTML5手机游戏是否能够取代原生游戏，以及它们是否能为开发商和玩家开辟出一个全新的市场？

我的答案便是“Yes”。为什么呢？因为从游戏玩法和分布来看，确实存在一些功能和优势能够推动着手机网页游戏的快速发展。HTML5仍然是一个备受争议的话题，我不禁想起Joe Monastiero的一篇文章，他在文章中阐述道，很快便会出现更多解决方法。

HTML5 mobile games(from flash-to-html5)

实际上，我非常相信HTML5手机游戏所具有的潜能，因为它让我们（开发商们）能够在短短的几年时间内到达一个更高的境界，创造出更优秀的游戏，并赚取了更多利益。

玩家可以更快，更轻松地访问浏览器游戏！

HTML5宣称自己是Flash的继承者。完全不需要任何插件，用户只要点击链接便能够轻松游戏。无需下载任何内容，开发者可以直接将更新内容传输到游戏代码上。用户只需要打开WiFi或3G网络便能够游戏。

为了进一步了解它，我们可以在Google Play或App Store上下载一款全新的原生游戏进行尝试。在整个过程中，我们需要先进入商店，找到游戏（如果游戏是可出售的，我们还需要确认付款），然后再下载，安装，最终才能开始游戏。

听起来有点复杂吧？如果熟悉这一过程的人便不会这么觉得，但如果你面对的是HTML5手机游戏，你便只需点击一次链接便能开始游戏。多简单！这是HTML5手机游戏的一大优势——易用性。如此我们便拥有一个强大的新市场基础——网站，或能够替代应用商店的平台，让玩家可以通过简单点击便能进入游戏。

我们知道已经存在类似的手机网站，但数量还很少（游戏邦注：例如Mocospace.com， Tylted.com，Boostermedia.com以及Gramble.com）。它们也只能提供一些智能手机游戏体验，不及原生游戏的水平。但是如果关于这些网站的意识逐渐提高，我们便能够创造出一个全新且容易使用的手机网页游戏市场。

多人手机网页游戏很酷！

我在博客上多次提及了跨平台游戏。通过浏览器与基于不同设备的好友分享游戏理念真的很有趣。而现在只有HTML5能够提供这一功能。现在我们拥有OUYA，Smart Tv以及更强大的平板电脑和智能手机。但是在2年前你是否会想到这些呢？

现在，只有开发和技术问题是我们需要跨越的障碍。虽然我们不能预测会出现多少变化，但是跨平台是现在多人/社交/硬核游戏的最佳解决方法。原生手机游戏是否能在多种设备中实现这一点？不行，而这也是新市场另一个吸引人之处。

开发和推广成本？

说实话，成本真的非常低。HTML5真的是一种免费且开放的技术，并且它只基于开发商或设计师在创造游戏时所需要的额外工具。还有一些预制的HTML5游戏引擎，但是有些开发商们可以使用自己的代码进行创造。与之相比，原生游戏需要更高的开发成本（以及更新成本）。

现在，我们该如何推广原生游戏？应用商店拥有它们自己的政策，有些游戏足够幸运能够获得推荐，但大多数情况下发行商们都需要支付额外的广告成本。而HTML5是如何应对这种情况？我们当然不能将这些小市场与大型原生应用商店做比较（它们已经拥有好几年的实践经验了）。

但假设它们拥有相同的规模。即在拥有上百万玩家基础的大型社交网站上，玩家们可以轻松地与别人分享游戏链接而无需支付额外费用。发行商可以推出游戏的相关信息，而玩家可以在游戏社区推广这些游戏。不过这并不是唯一的解决方法：玩家还可以通过电子邮件，Facebook，通讯工具，SMS等能够发送浏览器链接的方式去发送游戏链接。

这些都能实现吗？

上述提到的这些功能提供了一种具体的解决方法。在巨大的手机社交网站或游戏门户中，基于各种设备的玩家拥有自己的帐号，他们不仅能够感受到多人游戏的乐趣，并且只需要点击链接便能够快速且轻松地进入游戏。无需下载，无需更新，无需等待，也无需复杂的游戏操作。

当然，这一技术仍需要进一步完善，但我们必须承认，从丑陋缓慢的游戏过度到高性能游戏的过程中，技术已经取得了巨大的飞跃。有谁会知道它将发生怎样的变化？我敢保证，随着越来越多人意识到HTML5的巨大潜能，原生游戏所面对的竞争压力也会越来越大。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

Would HTML5 mobile games be able to create an alternative market (for natives)?

by Przemyslaw Szczepaniak

Web mobile gaming is still far away from the point where it would achieve smoothness, and quality of effects of native games. Despite the small range of mobile web gaming market, and small (but growing) quantity of games, developers keen on working.

2 years ago we didn’t realize that some of borders can be crossed, and now we can play great looking HTML5 mobile games. But, let’s put away the performance issues. Let’s try to to find out if HTML5 mobile games can become an alternative solution for natives. Could they be a new quality? Could they create a new market for developers, and gamers?

I would say YES. Why? Because there are couple features, and advantages that can make web mobile gaming better in terms of gameplay and distribution. HTML5 is still very controversial topic, which reminds me an article by Joe Monastiero, where he proves that more solutions are, or will be possible soon.

In fact, I’m HTML5 mobile gaming believer too, because it took us (the developers) couple years to reach a point where we know more, where we can develop better games, and finally make money on them.

Browser gaming access is faster, easier, better!

HTML5 is claimed as a Flash successor. No plugins, no worries. Just click the link and play, simple as that. You don’t need to download anything, the updates are made by developers live, directly to the game code. Just take your phone anywhere you like, open Wi-Fi, or 3G internet access, and play.

To understand it better take a number of steps you need to make to play new, native game from Google Play or App Store. You have to access the store, find the game (if it’s buyable, you need to confirm the payment), after that you need to download it, then the game needs to be installed… and finally you can play.

A bit complicated? Well, I’m sure it is not for those who are used to that, but in the case of HTML5 mobile game – you just need to click the link ONE time to play. Sounds much easier, don’t you think? That’s one of greatest advantages of HTML5 mobile gaming – accessibility. Knowing that, we have a possible, strong foundation for new market – networks, or alternatives for app stores, where players joins a game with single click.

We know that similar mobile networks already exist, but numbers are still low. Mocospace.com, Tylted.com, Boostermedia.com, or Gramble.com are only couple of them. They still only provide mainly smartphone gaming experience, with not as high as natives range. But if the awareness would be higher, we could really get a totally new market of easy accessible, web mobile games.

Multiplayer web mobile gaming is cool!

I mentioned crossplatform gaming couple times in my blog entries. The idea of gameplay via browser with your friends who have different devices is amazing. For now only HTML5 can give us this feature. We have OUYA, we have Smart Tv’s, we have more powerful tablets, and smartphones. Would you even think about this 2 years ago? I don’t think so.

Now only development, and facing some technical problems are the barriers to cross. We cannot predict yet how many changes can come, but crossplatform is now the best solution for multiplayer/social/hardcore games. Can native mobile games do that on multiple devices? No, and that’s another fantastic foundation for the new market.

Costs of development and promotion?

Practically – minimal. Well, I don’t want to exaggerate, but HTML5 is free, open technology, and it only depends on how many additional tools developers or designers will need for game production. There are also pre-made HTML5 game engines, but many developers can do it with their own code. Compare it to native games – where single game requires high costs of production (in the means of updates too).

Now, how do we promote the native game? App stores have their own politics, some games just get the chance to be featured, but many times it needs additional costs of advertising. And how does the HTML5 work out? It is true that we can’t compare such small market with huge native stores (they have years of practice already).

But, imagine it in a similar scale. Huge social networks with millions of players, who easily share the game link with each other with no additional costs. Basically the publisher can put out the info about the game, and gamers will spread the word about it in  the community. But that’s not the only solution: you can send the game link by email, Facebook, communicators, SMS – practically through any channel that can launch a browser link.

So, can it be done?

Those couple features, mentioned above, provide one, concrete solution. A huge mobile social network, or games portal, where gamers with multiple types of devices could have their accounts, they could compete in a multiplayer fun, they would get easy quick access to games, just by one click of a link. No downloads of games, or updates, no waiting, no complex operations to play.

Yes, it still requires development, and better performance, but come on – technology already did huge step from ugly, slow games, to well performing ones. Who knows how it will change soon? Nobody, I believe. I’m sure that with higher awareness of HTML5, native games can really have big competition in the means of mobile entertainment very soon.(source:gamasutra)