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社交游戏(手机游戏)同质化严重影响用户游戏选择

发布时间:2010-05-13 07:46:42 Tags:,,,

社交游戏(智能手机游戏)同质化是一个很致命的问题,但是就是这样一个严肃的问题一直在被重复,前段时间Crowdstar就水族馆系列游戏起诉了 WonderHil。最近Ok GameStudio又推出了新版岛屿游戏,该游戏和playdom的Tiki Resort或者CrowdStar的 Happy Island基本相似。

IslandFest

IslandFest

这真的是一个难题,开发者们正在盲从各个平台上所谓最人们的游戏,他们开发出来的同质化游戏真的能从竞争者手中分得相应的用户?以水族馆游戏为例,Crowdstar的Happy Aquarium有2000万级别的活跃用户,即使强大如zynga,其fishville也丝毫不能从Happy Aquarium的争夺中占得任何便宜,更不用说新来的Aquarium Life。

这一次Ok GameStudio再次推出了岛屿游戏,要知道岛屿游戏的两个前辈已经基本瓜分了类似的市场。该游戏没有zynga旗下treasure isle(珍宝岛)那样的创新价值,等待它的可能是淹埋在一堆的游戏应用中。

tiki-resort

tiki-resort

A new game from Ok GameStudio, called IslandFest, builds upon the now-established island resort genre with a focus on lodging.

Of all the games we’ve looked at in the past, IslandFest is perhaps most similar to Playdom’s Tiki Resort or CrowdStar’s Happy Island. Essentially, the objective is to create the perfect tourist hot spot upon a small spit of land in the middle of the Pacific Ocean. However, in order to do so, players must manage four different sets of criteria.

Unlike its rivals, visitors to your island don’t fly or sail in for a few minutes and leave. In order to keep your guests, you need to provide proper lodging. Each “hotel,” as it were, consists of pretty much anything to put a roof over one’s head and consist of everything from shoddy tents and shacks to luxurious hotels. Each hotel-structure will also provide a set number of visitors it can hold and will produce X amount of coin per Y amount of hours, with the player having to clean them periodically (lest they will no longer earn money).


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