作者：Jon Jordan

在GDC2012的“智能手机和平板电脑”峰会上，作为《宝石迷阵》品牌的经理，PopCap的Giordano Contestabile继续推广这一品牌。

在名为“《宝石迷阵闪电战》一年的发展：学会去预测一些难以预测的内容”演讲中，他提到：“这算是一款较早的社交游戏。早在3年前它便出现在Facebook平台上，并且现在也来到了iOS，它仍然拥有极高的人气，它是一棵常青树。”

Giordano Contestabile(from ninjamarketing.it)

频繁地做出一些小改变

他指出这种成功并非偶然。现在的《宝石迷阵闪电战》开发团队已经拥有公司最大人员规模，聚集了来自多个学科的30成员。

PopCap始终致力于完善游戏中的方方面面。就像他们最近在用户界面上便做出了一定的调整，并取得了不错的成绩。

改变“Daily Spin”功能（游戏邦注：这是一种插槽设置，能够带来游戏货币）的UI便让《宝石迷阵闪电战》的每日收益提高了131%，简化模式选择屏幕的设置更是让玩家每次能够体验到多种聚会模式的游戏。

Contestabile说道：“不要在事后才开始考虑UI的设定。这样的你只能创造出一款短命的游戏。”

正是对于细节的重视才使得玩家能够更加忠实于游戏；游戏模式也清楚地呈现出这一点。

86%的《宝石迷阵闪电战》玩家会坚持每天玩游戏。特别是在手机平台上，即比起Facebook玩家，手机玩家会更频繁地玩游戏，但是每次游戏时间也相对较短。iOS玩家所带来的盈利是Facebook玩家的2倍。

继续扩展

Contesabile补充道：“《宝石迷阵》将继续长期运营，我们也希望将其扩展向每一个平台上。”很快玩家也能在Android平台上看到这款游戏，并感受到其跨平台体验。

的确，对于《宝石迷阵闪电战》来说，跨平台元素非常重要。有趣的是，只有18%的iOS玩家激活了Facebook Connect功能。这些玩家大多属于最活跃的玩家，这一数目占据该平台日活跃用户的40%。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

GDC Online 12: PopCap’s Contestabile on keeping Bejeweled Blitz an ‘evergreen success’

by Jon Jordan

Kicking off the Smartphone and Tablet Summit at GDC Online 2012, PopCap’s Giordano Contestabile continued his series about the Bejeweled brand.

After all, he is the Bejeweled franchise manager.

Entitled ‘One year of Bejeweled Blitz: Learning to expect the unexpected’, he pointed to the longevity of the game.

“It’s a relatively old social game. It’s been out for three years on Facebook, now also on iOS, but it’s still consistently popular; it’s an evergreen,” he said.

Small changes, often

His point is that this success doesn’t happen by chance. For example, the Bejeweled Blitz team is now the largest – and most multi-disciplinary – it has ever been at 30 people.

And PopCap works hard improving all aspects of the game. For example, recent tweaks to the user interface have seen big results.

Changing the UI of the Daily Spin increased the daily revenue by 131 percent, while streamlining a mode selection screen doubled the number of Party mode games played.

“Don’t let UI be an after thought. You’ll be selling your game short,” said Contestabile.

And it’s this attention to detail that keeps the audience engaged; something that’s reflected in play patterns.

86 percent of Bejeweled Blitz players play ever day. This is particularly seen on mobile, where people play more, shorter sessions than on Facebook. And iOS players monetise twice as well as (205 percent) Facebook gamers.

With friends

“Bejeweled will be around for a long time, and we want it to be available on as many platforms as possible,” Contestabile added. It will soon be released on Android, including with cross-platform features.

Indeed, cross-platform is very important for Bejeweled Blitz
Interestingly, only 18 percent of iOS player have activated Facebook Connect. They are some of the most active players, however, according for 40 percent of daily users on the platform.(source:pocketgamer.biz)