似乎雅达利这家老牌游戏公司在进入次世代之后一直不太景气，然而现在他们似乎找到了新的发展方向。今天该公司推出了新的项目“Atari Go”（全称：雅达利游戏在线），未来将在跨平台游戏——例如手机、家用机方面推广社交在线游戏。

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雅达利的执行副总裁Thom Kozik在接受Joystiq采访时表示，这项新计划将让雅达利更加积极的开发休闲网络社交游戏，让合作开发商充分发挥他们的独立开发能力。Kozik 重申，雅达利正在慢慢建立并完善在线和社交游戏的大型基础设施建设，其它游戏开发商都对开发新的嵌入式设备的雅达利游戏作品非常感兴趣。Kozik表示他希望将公司营业收入转向新的收入来源上。

同时他还表示雅达利会希望核心游戏也能共存发展，例如通过Facebook上的社交游戏可以解锁家用机版《无限试驾2》的隐藏内容，“这样我们就可以将不同的特定玩家群体联系起来，让他们互相分享经验。”

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Atari today launched a new initiative called “Atari GO” (short for “Atari Games Online”), which is designed to leverage the company’s current and future catalog across a number of platforms, including consoles, mobile, social and online gaming.

Joystiq spoke with Atari Executive VP of Online and Mobile Gaming Thom Kozik, who said that the new program aims to use Atari’s catalog and partnered indie developers to “not only move Atari more aggressively into providing casual online and social games, but leverage that well of experience and creativity that all of these independent developers have.”

Kozik reiterated that Atari has slowly built and acquired a large infrastructure for online and social gaming, and the company is now opening up that infrastructure to both developers interested in creating new Atari titles and online affiliates that can embed and host Atari’s games. Through Atari GO, Kozik said he hopes to turn sites that are currently hosting unofficial versions of Atari’s oldies into new sources of income. “Take that unofficial version down, replace it with our official version,” he suggested, “and you’ll be able to share in the revenue.”

Kozik revealed that some of the Atari GO games will be tied into the company’s core games. For example, a Facebook tie-in game might unlock extra content in the upcoming console racer Test Drive Unlimited 2. “So we’re able to wire together, for a particular player, their virtual goods, their experiences and what they’ll be able to share, back and forth,” he explained. Additionally, Atari plans to “reinvent” some of its historic games within a social gaming context. Both Asteroids Online and Deer Hunter Online are due out by the end of the year and serve as “new reimaginings of those IPs in a socialized context,” according to Kozik, “with microtransactions and a broader narrative.”(source:joystiq/tgbus)