站在英国玩家的角度，HI5事实上并不出名，HI5的更多影响力一般集中在拉丁美洲区域。

按照全球的用户数据而言，据尼尔森的统计facebook是HI5的72倍。在9个主要的社交用户市场（美国、英国、法国、西班牙、德国、瑞士、意大利、巴西和澳大利亚），HI5仅有340万用户，而facebook则达到了2亿4000万的数量。

hi5

在facebook的全面优势支配之下，HI5能找到自己的商业模式吗？按照HI5的意图，他们打算将主要的精力放在社交游戏的争夺上。他们先是聘任了Alex St John作为公司的首席技术官，然后推出了社交游戏开放平台game developer portal。

社交游戏本来就是facebook应用程序中的核心环节，HI5的此举能撼动facebook的统治性地位吗？

It is little known in the UK, but Hi5 is a popular social networking  site in the Latino communities of the US, among others. It 72x smaller than Facebook, says Nielsen, with 0.8% reach into the world’s online audience compared to Facebook’s 56% reach.

In the nine major internet markets (UK, US, France, Spain, Germany, Switzerland, Italy, Brazil and Australia) Hi5 has 3.4 million users compared to Facebook’s 240 million, so that gives an idea of scale.

So in the face of Facebook dominance, how should any other social networking site adapt its business model? In the case of Hi5, the plan is to focus on casual gaming, which doesn’t seem a bad idea.

GigaOm reports the launch of the Hi5′s game developer portal; if you can’t compete on scale, then why not try focusing your energy on one competitive niche?

Hi5 made the strategic decision last year and hired games developer-turned-executive Alex St John as chief technical officer. It also raised $14m last week in a second round of venture capital

funding. At the launch, he said Facebook had discovered a new kind of game platform, that’s hugely popular, and they’re going to squander it”, describing many of the site’s games as “parasitic spam engines”.

Later that evening St John was repeatedly flung to the floor by a sumo wrestler in stunt designed to show that Hi5 could take on Facebook. Presumably the ideal outcome would be for him to have won, which is where the symbolism fades a little.