GamerBoom Roundup：Tencent, HNWS, Unalis, Webgame Exports
1) According to Sina, the peak of online gamers at the same time of Tencent’s Cross Fire have broken through 2.7 million, which led this game become the most excellent game in the FPS field and the whole China webgame industry. Then Tencent will take some further exploration in this market segment which including its own gunplay webgame—T-Game; Korea WEBZEN’s Battery; Korea Vertigo Games’s War of Zombie and German Crytek’s Warface. (Sina)
2) According to ccdy.cn, a game center in CNTV (China Network Television) has been established recently and began to enter into the webgame field. HNWS took the lead in developing game field by releasing some mobile games and platforms of mango mobile game paradise. Then HNWS also launched mangogame.com and Xiuzhen-Mango Xian Xia Zhuan to enter into the webgame field.
From the data of 2010 China Webgame Market Annual Report, the market size of China game industry in 2010 was￥34.9 billion including ￥32.3 billion of web games. (ccdy.cn)
3) According to ChinaReviewNews.com, Beijing Morning Post reported that webgame companies’ project of “Go to Tibet to Help Those Poor Students” was being doubted, because objectors thought that webgames would destroy the pure spirit of local children (Tibet is a pure land). The core arguments in this report are whether webgame is a kind of cultural product and whether this charity project should be criticized by the so-called moral standards. (ChinaReviewNews.com)
4) According to Nownews, Unalis has got the distribution rights of Storm of Empires WEB in Taiwan, Hong Kong and Macau and will launch it in the second quarter. Storm of Empires WEB is a kind of 2D fantasy war strategy game with a background of classic fairy tales in warring states which was developed by NetEase’s Leihuo Studio. (Taiwan Nownews)
5) According to Liberation Daily, Analysys International reported that the average service life of China webgame was 4.17 years, with 43.2% five years old games, 49.7% one to five years old games and 7.1% under one year old. In respect of gamers’ age, the population from age 23 to age 25 accounted for 36% in core users while the population of under 18 years old gamers was just 13.3%. (Liberation Daily)
6) According to xinhuanet.com, the total scale of China webgame exports was $220 million in 2010, $106 million in 2009,$71.78 million in 2008, $55 million in 2007, $20 million in 2006 and $7 million in 2005. From the data of Beijing Business Today, Beijing webgame exports in 2010 have reached ￥1 billion which accounted for two-thirds of national games export shares. It’s predicted that the output of Beijing webgame industry in 2011 would up to ￥10 billion.
Referring to the data of Niko Partners, the game industry of 7 countries and regions in Southeast Asia in 2010 generated $ 917 million and will reach $1.7 billion in 2014 with 14% of yearly increasing rates. (xinhuanet.com)