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推动游戏跨平台发展,MindJolt收购SGN等项目

发布时间:2011-04-19 13:45:16 Tags:,,,,

据《纽约时报》报道,游戏发行公司MindJolt(游戏邦注:该公司去年被MySpace创始人及前首席执行官Chris DeWolfe所收购)今天宣布完成两桩重要收购交易,将游戏开发商Social Gaming Network(简称SGN)及游戏网站Hallpass Media收入囊中。

MindJolt

MindJolt

SGN开发了一系列热门iPhone和Android手机游戏、Facebook游戏(游戏邦注:该公司代表作包括《Mini Tycoon Casino》、《 F.A.S.T.》和《Skies of Glory》等游戏),其创始人为Shervin Pishevar,至今已融资1700万美元。

而Hallpass Media截止目前共融资200万美元,其在线游戏网站主要锁定休闲游戏领域,这项收购将为MindJolt平台引进400万以上的游戏玩家,以及1500多款新游戏。

据DeWolfe所述,收购SGN以及Hallpass可扩大MindJolt的业务范围,实现手机、社交、网页的跨平台战略,让公司以差异化的服务走在行业前列。

MindJolt旗下目前共有1300款休闲游戏,主要投放于自己的MindJolt.com网站,其Facebook应用在去年12月份已有1000万以上的月活跃用户。该公司手机游戏下载量已达3000万次,在网页平台的用户也超过了2500万。

DeWolfe称他们主要是看中SGN的人才和知识产权,所以收购了该游戏开发商,以期通过这一途径突破Facebook的运营范围,进军手机游戏领域。除此之外,他还表示MindJolt有意与电影工作室、娱乐公司联手,在手机、社交及休闲游戏领域推出相关授权产品。他认为位于洛杉矶的MindJolt具有地缘优势,可与这些传媒公司携手制作并发行这类游戏。

不过DeWolfe拒绝透露这两桩交易的具体金额,只表示这笔钱是公司去年通过Austin Ventures融资,以及公司项目经营所得,并称未来还会进行一系列规模不等的收购。

MindJolt有一项游戏营收工具AdJolt,它包含广告和虚拟商品交易系统,目前该公司营收为2000万美元,利润一直很可观。DeWolfe表示,“我们希望在Facebook、手机及网页平台创造出热门游戏,这就是我们的发展方向。”(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Chris DeWolfe’s MindJolt Expands Gaming Empire; Buys SGN And Hallpass Media

MindJolt, the game distribution company that was acquired by MySpace founder and former CEO Chris DeWolfe last year, has made two significant acquisitions in the gaming space today— game developer Social Gaming Network (SGN) and game network Hallpass Media. The acquisitions were first reported by the New York Times. Financial terms of the acquisitions were not disclosed.

SGN creates a number of popular games for iPhone and Android devices and social platforms like Facebook. SGN’s hit online and mobile games (which have seen 30 million downloads to date), include Mini Tycoon Casino, F.A.S.T., and Skies of Glory. Founded by Shervin Pishevar, SGN has raised a total of $17 million in funding.

Hallpass Media, which has raised $2 million in funding, is a online gaming network consisting of vertically focused casual game destinations. The acquisition brings over four million gamers and nearly 1,500 new
games to the MindJolt platform.

So how does this fit into MindJolt’s strategy? DeWolfe said in a statement, The acquisition of SGN and Hallpass broadens our content offering and extends our reach. Mindjolt becomes a cross-platform ‘triple threat’ with great games across mobile, social, and web platforms…This three-pillar approach enables MindJolt to deliver our games wherever people choose to play, and differentiates our service from others in this space.

MindJolt has a catalog of over 1,300 casual games, which it distributes across partner sites as well as its own game portal MindJolt.com and a Facebook application that had over 10 million monthly active users, as of December. Currently, MindJolt has seen 30 million mobile downloads of its applications and is reaching over 25 million users across the web.

We had a chance to speak to DeWolfe about this strategic move. On the SGN side, DeWolfe tells us that the acquisition was partly a major talent grab and an IP acquisition. This expands our presence beyond just Facebook, says DeWolfe, and gives us a solid base in the mobile gaming arena.

One area where DeWolfe will be focusing his efforts is partnering with with movie studios and entertainment companies to create branded, game titles on mobile, social and casual platforms. He says that because MindJolt is based in LA, the company has ties with networks and production companies to partner with them to produce and distribute these games.

Whole he declined to give us financial specifics on the acquisitions, he did say that the deals were made from a combination of money raised from Austin Ventures last year, equity, and cash from the business. DeWolfe adds that the company will be making a number of smaller acquisitions in the near future and will be looking at larger acquisitions as well.

MindJolt also offers a monetization product called AdJolt, which includes ads and a virtual goods system. Currently, the company is seeing $20 million in revenue and is profitable, according to the New York Times report.

“We want to create hits on Facebook, mobile and the web,” DeWolfe explains. “That’s direction we’re going in.”(source:techcrunch


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