虽然微软推出Xbox 360的时间比PS3早一年，但是到目前为止，二者的全球销量仅相差几百万部。分析人士指出，索尼研发的这款游戏主机的销量将在短期内超过Xbox 360，但索尼似乎对此并不在意。
游戏邦了解到，PS系列软件高级品牌经理Scott McCarthy对PS3称赞有加，他表示，“我们很看好这个游戏平台。我感觉Move体感装置前景良好，而且今年公司有着史上最强大的产品阵容。PS3蕴含着高新科技，今年玩家将能够体验到某些独占游戏。从广告‘It Only Does Everything’中，玩家可以了解到硬件的相关信息。而今年我们将继续推出强势作品，向玩家传达‘Only on PlayStation’信息。众所周知，我们已经发布《小小大星球2》，随后还将继续推出《杀戮地带3》、《海豹突击队》、《恶名昭彰2》、《烈火战车》、《神秘海域》、《抵抗》等系列作品。而且，PS3还有独特的Move软件。对普通游戏玩家和Move体感游戏用户来说，今年都有不少值得期待的作品。”
当问及是否认为PS3今年的销量将超过Xbox 360时，Scott McCarthy避开这个问题，他认为盈利高于一切。据游戏邦了解，他对此问题解释是：“我们能否超越Xbox 360呢？目前，我认为应该跟上微软的步伐，尽量在这个行业有更快的发展。当然，微软的动作也应该是我们关注的问题之一。很显然，他的确是我们的竞争对手。但是，无法超越微软是否就预示我们失败了呢？当然不是。提高利润率才是我们今年要达成的目标，明年再接再厉，更上一层楼，这也是任天堂多年来一贯的立场。今年我们也制定了极有竞争力的计划。盈利才是我们最高兴的事情，当然如果能够同时缩小与微软之间的差距，那就更好了。”
Sony: Profitability More Important Than Passing Xbox 360
The Xbox 360 and PS3 are only a few million apart in global installed base now, despite a year’s head start for Microsoft. A number of analysts have predicted that Sony’s console would “soon pass the Xbox 360 for good,” but Sony itself doesn’t seem to concerned about topping Microsoft.
IndustryGamers recently caught up with PlayStation software senior brand manager Scott McCarthy, who sang the praises of the PS3.
“We obviously are very bullish on our platform. We do feel like we have a great message with Move… and we feel we have the strongest lineup we’ve ever had coming this year. PS3 has superior technology inside the box, and this is going to be the year where we make a lot of noise based on the exclusive titles you’re going to be able to play,” he said.
“Those things together will give us a voice. We gained a lot of momentum with the ‘It Only Does Everything’ message, and that was a great hardware message, but this year we’re going to follow it up with another punch that is an ‘Only on PlayStation’ message. You know, LittleBigPlanet 2 led us off; then we’ve got Killzone 3, SOCOM, Infamous 2, Twisted Metal, Uncharted, Resistance… the list goes on. And that’s excluding Move specific software. For the gamer there’s a lot to look forward to, and for the Move consumer there’s also a lot to look forward to.”
We asked McCarthy directly if he thinks PS3 will pass Xbox 360 this year, but he sort of sidestepped the question, instead noting that profitability is king.
“So do we pass Xbox 360? At the moment, I think we’re trying to just keep up with inventory and trying to move as many units as we can through the channel. It’s also one of those things where, do we notice what Microsoft is doing? Obviously, they are our competition. But is it like we surpass Microsoft or we fail? No. Our goal is to be profitable and we’re going to achieve that this year and do even better next year,” he explained. “That’s been Nintendo’s position for years. We have a very aggressive plan this year. And when we’re profitable we’re happy. If we happen to close the gap with Microsoft in the meantime, then that’s good too.”
The profitability goal will of course factor into what kind of price cuts we’ll see on PS3 this year as well. Sony has managed to consistently lower its cost of manufacturing, so hopefully those savings will be passed on to consumers again soon. (Source: IndustryGamers)