Yesterday the Entertainment Software Association released new research showing that game use is widespread in America, with 67 percent of American homes playing. This information was released as part of the ESA’s annual “Essential Facts About the Computer and Video Game Industry” report. The study also showed that 62 percent of players say they play with someone else at least one hour a week, and 48 percent of parents report playing with their children at least once a week.
“Computer and video games are now available to consumers on every screen from smart phones to computers to flat screen televisions. This enables millions of Americans enjoy the immersive storytelling, incredible graphics, and compelling plot lines,” said ESA CEO Michael D. Gallagher. “These works of art are a fun and engaging way to bring people together, especially families who are playing video games together now more than ever.”
The study also revealed that parents are becoming more involved in the children’s gaming habits. Parents with children under the age of 18 said they are present when games are bought or rented 93 percent of the time, and children receive permission before a purchase or rental 86 percent of the time. The parents report “always or sometimes monitoring the games their children play 97 percent of the time.”
Other surveyed data includes:
*The average game player is 34 years old and the average game buyer is 40 years old;
*40percent of game players are female;
*48 percent of all games sold are rated ‘E’ for Everyone by the Entertainment Software Rating Board;
*64 percent of parents believe games are a positive part of their children’s lives;
*Three-quarters of parents (76 percent) believe that the parental controls available in all new video game consoles are useful; and
*42 percent of Americans play games on wireless devices such as cell phones or PDAs.
Surveying was conducted by Ipsos MediaCT and the report has gathered data from “almost 1,200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software.”