在线游戏公司888 Holdings计划以1800万美元收购社交游戏开发公司Mytopia。据称该收购方案将协助888进军社交游戏领域。

mytopia

Mytopia原本隶属于real dice，由Guy Ben-Artzi和Galia Ben-Artzi联合创建。该部门主要着手推动基于智能手机和网页的休闲游戏，并且为跨平台开发者提供开发工具。

888公司首席执行官Gigi Levy表示Mytopia的跨平台社交游戏解决方案将协助该公司扩张他们在社交游戏领域的商业能力。

mytopia-photo

Online gaming firm 888 Holdings has agreed to buy the assets of social game development firm Mytopia for $18 million.

The acquisition will help 888 move into social games with the ability to easily post games to different online game platforms, from social networks to smartphones.

Mytopia is a division of Real Dice, founded by the brother-sister team Guy Ben-Artzi and Galia Ben-Artzi. It’s started out doing casual games for phones and web sites, and then shifted into making tools for developers to make cross-platform games. The purchase price could be higher if the Mytopia assets hit profit targets for 2011. The total purchase price will be capped at $48 million.

Gigi Levy, chief executive of 888, said Mytopia’s cross-platform social game solution will help the company expand its entertainment business into social games.

Guy Ben-Artzi said that Mytopia has been focused over the past year on making real-time social games for Facebook and smartphones, such as Bingo Island 2. The games are available on a variety of mobile platforms: iPhone, Android, BlackBerry, Windows Mobile, iPad, and traditional Java-based phones. One of the features is the ability to play across platforms, regardless of which phones your friends have.

The company also built a lot of infrastructure to power social games, particularly games that can be played in real time, or instantaneously.

Mytopia will serve as the backbone of 888’s expansion into social games and mobile platforms. It also demonstrates that large entertainment companies not traditionally focused on this space are taking an interest in micro-transaction and virtual currency models and see social games as the way to connect with their future customers.