日前，美国波特兰移动服务平台Urban Airship发布了一份年终报告，通过对数百名手机应用开发商的调查，总结开发商2010年的运营成果，预测2011年的手机应用领域发展情况。

该调查发现，开发商对2011年的业务规划有点出人意料。例如，有意向iOS平台推出产品的开发商，将从2010年的99.5%降至2011年的90%；而希望向Android平台进军的开发商则从去年的44%增加到了74%；计划在应用中植入内置付费功能的开发商，也从2010年的8%猛增至2011年的31%。

手机平台支持率

development platforms in 2010

在219名开发商中，2010年偏爱iOS平台的开发商占99.5%，Android平台的支持率为43.8%，黑莓的支持率虽然排名第三，但仅仅11%，远落后于前面两者。

development platforms in 2011

但在2011年开发计划的调查中，开发商的答案就不那么统一了。在221名受访者中，90%的人表示今年仍将面向iOS开发产品，73.8%的受访者将为Android开发应用，黑莓和Windows Phone 7的支持率相对持平，分别为22.2%和24.4%。

应用营收渠道

据游戏邦了解，这些开发商在2010年和2011年选择应用营收渠道也有较大差别。2010年选择付费下载模式的开发商占47%，广告赞助模式占11%，应用内置付费功能占8%，应用升级途径占0.3%。另外还有33.3%的开发商表示自己并没有从应用中获利。

app revenue sources 2010 vs 2011 plan

但在2011年，开发商的应用营收渠道将更加多元化，虽然付费下载模式仍将是主流，但它的比例会相对减少至38%，广告赞助模式的比例将达17%，应用内置付费功能会占31%，应用升级途径也将增长至2%。仅有13%的开发商表示不会通过应用盈利。

the measure of app's success

调查还发现，对开发商来说，下载量是检验产品成功与否的最重要衡量标准。有64%受访者认为下载量最能反映产品市场情况，60%开发商选择的衡量标准是用户的使用频率，44%开发商称营收情况可以判断应用价值，还有34%开发商比较相信产品在应用商店的排名情况，仅4%的人会从未安装率来考察自己的产品是否达标。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

2011 Mobile Trends, According to Developers

Portland-based mobile services platform Urban Airship recently released the results of its year-end survey, which asked hundreds of developers about their current efforts and future plans, in order to measure trends in the mobile application development space.

According to the developers’ answers, there were some surprising findings. For example, iOS development is expected to drop slightly in to 2011, from 99.5% to 90%, while Android increases from 44% to 74%. Another interesting stat regarding in-app purchases showed a huge jump in developer usage – from 8% in 2010 to 31% in 2011.

Development Platforms

The survey involved 318 mobile application developers, only half of whom use Urban Airship’s mobile platform. Not surprisingly, out of 219 responses, there was a clear developer preference for both the iOS (99.5%) and Android (43.8%) platforms this year. BlackBerry (11.0%), meanwhile, was a distant third.

But when looking at the developers’ 2011 plans, things began to change. Out of 221 responses, 90% said they would be developing for iOS, 73.8% said Android, and both BlackBerry and Windows Phone 7 saw major increases, at 22.2% and 24.4%, respectively.

App Revenue Sources

Another change from 2010 to 2011 is the shift in app revenue sources. In 2010, the majority of revenue (47%) came from downloads of paid apps. The rest of the revenue was generated by ads (11%), in-app purchases (8%) and upgrades (0.3%). 33.3% of developers surveyed reported they did not monetize their app.

However, in 2011, the revenue generated by downloads will decrease, although it will still be largest source at 38%. Other methods including ads (17%), in-app purchases (31%) and upgrades (2%) will increase. Only 13% of developers reported they would not monetize their apps.

Downloads are also used as a measure of an app’s success, according to 64% of developers. Others measure success by app usage (60%), revenue earned (44%), app store ranking (34%) and the un-install rate (4%).（source:readwriteweb）