2010年，游戏业内对掌机游戏的投入远远低于社交游戏。据游戏邦了解最近一份研究报告指出，在英国游戏行业总投入下降3%的情况下对掌机游戏的投入同比去年下降25%。

随着社交游戏的全球盛行，现在不少品牌纷纷放弃传统的掌机游戏市场，开始采用社交游戏进行产品和服务的广告宣传。

console game

最近游戏市场研究公司Newzoo发布的The Total Consumer Spend 2010报告指出全球大型多人网络游戏（MMO）市场总投入同比上升27%，社交网站游戏市场总投入上升66%。其中某些欧洲主要市场更是加大了对网络游戏模式的投入，德国为33%，法国13%。

对此，Newzoo的管理总监BV Peter Warman也指出目前手机社交游戏和大型多人网络游戏拥有较强的吸引力，是游戏行业最主要的“吸金”渠道。同时他还指现在游戏玩家遍及各种不同的平台。

另外，此次报告中还指出现在整个游戏领域正在向社交化迈进。相较于传统“先付费，后享受”的掌机游戏，玩家们更青睐于免费的社交网站游戏。

本月，知名社交游戏开发商Zynga的新款游戏CityVille在发布后短短一个月内超越了Facebook游戏龙头FarmVille。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Overall total spend on UK games was down 3% with consumers spending 25% less on console games than last year.

Brands are increasingly using social gaming to advertise their products and services signalling a possible future move away from the traditional console games market.

The Total Consumer Spend 2010 study published by games industry market research specialist Newzoo reported a 27% global upsurge in massively multiplayer online (MMO) games and 66% increase in games played on social networks.

Other key European markets showed even larger growth in online gaming models, with total online spend up 33% in Germany and 13% in France.

Managing director of Newzoo BV Peter Warman says: “Mobile and social gaming as well as massively multiplayer online games are enjoying mass-appeal and taking major chunks out of ’total gamers’ wallet’.”

According to Warman, gamers are now “spreading their budget across more platforms”.

The report suggests gaming is becoming progressively more social as consumers prefer to use free-to-play games more readily available on social networks such as Facebook and Bebo rather than spending on consoles, although this often leads to pay-to-play commitments.

This month, social game maker Zynga, famous for Facebook games such as Farmville and Mafia Wars, released CityVille, the fastest-growing game in history, reaching 26 million players in just 12 days.（Source：marketingweek）