独立应用商店GetJar和社交游戏巨头Zynga在本周联合推出了两款手机游戏《Mafia Wars》和《Zynga Poker》，其中《Mafia Wars》仅限GetJar首家发售，《Zynga Poker》是一款Android版本的手机游戏。

这两家公司的合作亮点在于，《Mafia Wars》是一款基于HTML5的手机游戏，它登场的首选平台是GetJar，因此游戏邦猜测，GetJar在不久的将来很可能成为更多HTML5手机网页应用的重要销售终端。

Mafia Wars Atlantic City

GetJar并非一个仅销售手机网页应用的平台，它的产品类型还包括iPhone、Android、黑莓、Symbian、Windows Mobile等版本的其他手机应用，它还是目前为数不多的支持开发商同时投放网页应用、原始应用的主流应用商店之一。

据游戏邦了解，开发商如果要在GetJar投放手机网页应用，操作方式与发售原始应用无异，都只需要上传产品图标、视频截图，填写产品名称、详细描述，增加URL等资料即可。终端用户在手机上安装网页应用后，该应用图标就会像原始应用一样显示在手机主界面。GetJar不但为开发商创造了推广HTML5手机网页应用的机会，为用户提供了原始智能手机应用的替换性选择，而且还帮助开发商开拓了另一个市场——全球还有四分之三的非智能手机用户，这些用户虽然不能访问iTunes或Android Market等应用商店，但大部分人都可以连接到移动互联网。

手机网页应用开发商还可以从GetJar的另一项服务中寻找商机，那就是该应用商店的“Plus”特殊分类版块。Plus的功能定位并不明确，有时候用于推广GetJar上最热门的应用，或者具有某些特色的产品，也可以用于限时特价促销某款GetJar独家推介的应用，有时候则成为GetJar上运营最成功的发行商促销专场，总之它的作用多种多样，五花八门，大小开发商都可以考虑通过Plus推广应用。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

This week, GetJar teamed up with Zynga to announce the debut of new mobile games: Mafia Wars and Zynga Poker. Mafia Wars, already a familiar name to Facebook users, is a GetJar exclusive, meaning it’s being launched first on the GetJar.com website prior to any other app store. Zynga Poker is an Android-only offering.

The announcement of new games, however, is only mildly interesting. What’s really notable about this news, at least in our opinion, is that Mafia Wars is an HTML5-powered, browser-based game.

And its exclusive launch on GetJar points towards the possibility that this third-party app store could soon serve as a worthy launchpad for many more HTML5 mobile Web applications in the near future.

GetJar a Launchpad for HTML5 Mobile Web Apps?

GetJar, to be clear, is not just a site featuring only mobile Web apps. It’s an independently run third-party app store which offers apps across multiple platforms including iPhone, Android,

BlackBerry, Symbian, Windows Mobile and others. But it’s also one of the only major outlets where Web developers can promote their apps alongside native apps, with no real distinction to the end user.

Mobile Web developers can add their apps to GetJar just the same as any other native app developer can – they upload an icon and screenshots, fill out the name and description details, add the URL, etc. When an end user installs the app on their device, it appears on the homescreen, like any native application would. Not only does this provide a place for Web developers to promote their HTML5-enabled mobile applications in addition to or as an alternative to a native smartphone app, it also lets Web developers reach an often overlooked segment of the market – the three-quarters of the population who don’t own smartphones. Among that group, many have capable Web browsers, but lack an app store of their own, like iTunes or the Android Market.

Also Helpful: Marketing Assistance

There’s another aspect to GetJar that makes it a worthwhile place for a Web developer to launch – and that’s its GetJar Plus offering. “Plus” is a special category of apps on GetJar, where “best of breed” apps are featured, and where there’s some element of exclusivity. What that means exactly, is defined loosely for now. It can be an app where, like Mafia Wars, it’s promoted exclusively on GetJar for a limited time, it can be a promotion for a publisher that is doing a lot of marketing with GetJar, or it can be something else entirely.

At present, GetJar is reaching out to publishers, both big and small, to offer them this opportunity. Some previously launched “Plus” apps have included an Angry Birds exclusive and one for the Salvation Army, to name of couple of the more recognizable offerings.（source:readwriteweb）