独立应用商店GetJar和社交游戏巨头Zynga在本周联合推出了两款手机游戏《Mafia Wars》和《Zynga Poker》，其中《Mafia Wars》仅限GetJar首家发售，《Zynga Poker》是一款Android版本的手机游戏。
This week, GetJar teamed up with Zynga to announce the debut of new mobile games: Mafia Wars and Zynga Poker. Mafia Wars, already a familiar name to Facebook users, is a GetJar exclusive, meaning it’s being launched first on the GetJar.com website prior to any other app store. Zynga Poker is an Android-only offering.
The announcement of new games, however, is only mildly interesting. What’s really notable about this news, at least in our opinion, is that Mafia Wars is an HTML5-powered, browser-based game.
And its exclusive launch on GetJar points towards the possibility that this third-party app store could soon serve as a worthy launchpad for many more HTML5 mobile Web applications in the near future.
GetJar a Launchpad for HTML5 Mobile Web Apps?
GetJar, to be clear, is not just a site featuring only mobile Web apps. It’s an independently run third-party app store which offers apps across multiple platforms including iPhone, Android,
BlackBerry, Symbian, Windows Mobile and others. But it’s also one of the only major outlets where Web developers can promote their apps alongside native apps, with no real distinction to the end user.
Mobile Web developers can add their apps to GetJar just the same as any other native app developer can – they upload an icon and screenshots, fill out the name and description details, add the URL, etc. When an end user installs the app on their device, it appears on the homescreen, like any native application would. Not only does this provide a place for Web developers to promote their HTML5-enabled mobile applications in addition to or as an alternative to a native smartphone app, it also lets Web developers reach an often overlooked segment of the market – the three-quarters of the population who don’t own smartphones. Among that group, many have capable Web browsers, but lack an app store of their own, like iTunes or the Android Market.
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There’s another aspect to GetJar that makes it a worthwhile place for a Web developer to launch – and that’s its GetJar Plus offering. “Plus” is a special category of apps on GetJar, where “best of breed” apps are featured, and where there’s some element of exclusivity. What that means exactly, is defined loosely for now. It can be an app where, like Mafia Wars, it’s promoted exclusively on GetJar for a limited time, it can be a promotion for a publisher that is doing a lot of marketing with GetJar, or it can be something else entirely.
At present, GetJar is reaching out to publishers, both big and small, to offer them this opportunity. Some previously launched “Plus” apps have included an Angry Birds exclusive and one for the Salvation Army, to name of couple of the more recognizable offerings.（source:readwriteweb）