通过智能手机抢购假期促销商品似乎已经成了一种趋势，谷歌曾预测今年将有78%的智能手机用户将通过手机应用，了解商品的性价比之后，再做出付费决定。

据市场调研公司eMarketer最近的数据显示，约三分之一的女性用户喜欢通过手机进行假期血拼，但男性用户的这一比例仅占28%。

women beats men in holiday shopping smartphone use

据游戏邦了解，手机用户的假期消费习惯在不同种族之间也出现了有趣的差异。亚洲人、黑人和西班牙人的受访者都比白人更喜欢通过手机血拼，比例超过后者12%；另外还有40%的黑人用户认为手机对自己来说非常重要，但抱有同样想法的白人用户仅占24%。

不过，使用手机导购商品的用户并没有呈现太大的年龄差距，有79%的年轻人、74%的30岁以上群体都喜欢通过这种途径来购买产品。

游戏邦还发现，62%的手机用户最关心产品价格，但仅46%的用户会在零售商店通过手机来对比产品价格。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Smartphone use for holiday shopping has been incredible this year. Google estimates that 78 percent of smartphone users are putting some sort of mobile app to work this season, with price comparison functionality the top draw. Consumer spending still isn’t what it was, so we’re all still looking for a deal. And, the ubiquity of iPhones, Droids, BlackBerries and such makes this a no-brainer.

Where there’s a trend, of course, there’s data behind it, and eMarketer is deep in the weeds on this. Its latest report reveals more than a third of women are using their phones to make holiday shopping a bit more effective, while men fall behind (at only 28 percent). There are ethnic differences, as well:

Mobile shopping habits also split across racial and ethnic lines. Asian, black and Hispanic respondents were all at least 12 percentage points more likely than whites to place any importance on their phone for shopping. The differences were even more dramatic among respondents who classified their phone as very important: 40% of black respondents said so, compared with just 24% of whites.

The gaps close when it comes to age, however. Teens are adopting more aggressively, at 79 percent, but that isn’t far from the over-30 crowd, 74 percent of which is using smartphones to facilitate holiday season shopping.

According to eMarketer, 62 percent of mobile phone users are looking for price advantages, making it the top reason. Only 46 percent used their phones for comparison shopping while in a retail store.（source:socialtimes）