日前Digital Surgeons公布了一组调查图表显示，虽然Facebook的用户人数是Twitter的五倍，但这两者的一些用户参数却出现了意想不到的对比结果。

超过一半的Twitter用户几乎每天都会更新个人资料，而每天更新Facebook资料的用户仅占12%（详见以下图表）。

Facebook VS Twitter

在校大学生仅占Facebook用户总数的28%，而Twitter用户中，在校大学生的比例高达48%；因为Facebook的用户规模远多于后者，所以这一点看起来确实有点不可思议，但实际上这也表明Facebook网站发展更为成熟。

这两个社交网站的市场营销成效也出现了有趣的差距，40%的Facebook用户会信任该网站上的广告，而Twitter用户的这一比例仅25%；但是，在后者为数不多的25%用户中，会采取购买行动的人数比例高达67%；而Facebook用户的这一比例仅占40%。

游戏邦还发现，Facebook中的非美国用户明显比Twitter更多，比例高达70%，而Twitter上的非美国用户是60%；

不过，通过手机平台登陆这两个社交网站的用户比例倒没有太大差别，Facebook是30%，Twitter是37%；另外，这两个网站都是女性用户多于男性，Facebook上的女性用户占54%，比男性多8%；Twitter上的女性用户是52%，比男性多4%。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Facebook Users Update One Fifth As Often As Twitterers

If you watch updates on Twitter and Facebook with any regularity, the two exhibit different posting patterns. These differences aren’t simply a matter of the latter having five times as many users as the former, as a set of infographics by Digital Surgeons show.

Most notably, just over half of all Tweeple update their statuses daily while a little more than one out of every ten Facebookers do so every day.

According to the infographic first posted on Digital Trends, just over one in four Facebookers are college students, compared to a little more than half of all Tweeps. That may seem ironic given Facebook’s origins, but it also shows that the site has matured.

Marketing possibilities differ significantly on the two social platforms: 40 percent of Facebook users follow a brand, while only 25 percent of people on Twitter do.

However, among the 25 percent of Twitterers who follow brands, 67 percent would purchase the brand. And 51 percent put of the 40 percent following brands on Facebook would make a purchase.

Interestingly, Facebook appears to have a greater proportion of non-U.S. users than Twitter: 70 percent compared to 60 percent for the microblogging site.

And the proportion of people logging on via their mobile devices doesn’t vary as much between the two social media as one might expect: 30 percent on Facebook versus 37 percent on Twitter.

Other demographics data points are fairly similar between the two sites. There are slightly more women than men, use them a little bit more than men, although the skew’s a couple of pecentage points greater on Facebook.（source:allfacebook）