最近，凭借220万日活跃用户排名美国Facebook社交网站第8大（待确定）社交游戏开发商的中国游戏开发公司乐元素（Happy Elements）并没有过多谈论关于海湾地区的社交游戏产业发展情况。然而，继今早发布英文版My Kingdom后，该公司正在寻找更多声名显赫的潜在合作伙伴。

据游戏邦所知，乐元素曾经算是业内较为杰出的社交游戏公司之一。在美国各大社交游戏开发商发布鱼类饲养题材的社交游戏之前，乐元素就发布了“开心水族箱（My Fishbowl）”。之后，“开心水族箱”的5款应用发布了多种语言版本，促进了乐元素公司快速发展。

开心水族箱

此外，乐元素公司并没有单单依靠Facebook社交网站平台，而是将旗下游戏投入到在中国人人网，Facebook，日本Mixi，Mobaga Town，韩国Daum和德国VZ等平台进行运营。对此，乐元素的首席执行官王海宁表示并不会将Facebook作为唯一的市场。

王海宁更愿意与其他游戏公司开展合作。因此，乐元素开发了自己的跨平台发布平台，希望可以与外界公司一起进军社交游戏市场。

王海宁认为美国社交游戏开发公司进军国际社交网站并无需投入大量资源。他认为与Facebook相比，国际市场发展有限，因此最好的方式是通过寻找合作伙伴，发布一款成熟的社交游戏。”

另外，进军海外市场的成效也不尽相同。据王海宁所说，德国和韩国社交网站是仍处于发展之中。日本社交游戏市场发展良好，然而中国市场却不推荐进入，这一情况并不由于中国的法律政策问题，而仅仅是由于中国市场不利于开发公司盈利。但王海宁也同样表示“现在中国游戏市场的情况正在转变，或许一年后情况会有所改善。”

与此同时，乐元素公司仍致力于开发公司的原创游戏，如最新发布的My Kingdom等，希望这款游戏能充分令玩家体验中世纪帝国的奇幻经历。最后，王海宁表示，“我们并不认为自己是传统的中国式游戏开发商，只冻的抄袭而没有自己的原创性。我相信以我们的技术和游戏天赋，我们公司将继续开发高品质的游戏体验。”（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

As a Chinese-language developer, Happy Elements doesn’t get talked about that much in the Bay Area’s social gaming circles, despite being the number eight game developer on Facebook when measured by its 2.2 million daily active users. But alongside the launch of My Kingdom in English, which we reviewed earlier this morning, the company is seeking more notoriety, with an eye toward potential business deals.

Happy Elements has a distinguished past, of sorts, having launched My Fishbowl before American developers rolled out their own fish-raising games. Fishbowl was split into five apps in as many languages, and provided the bulk of the company’s growth.

It didn’t just stick to Facebook, either. Right now, Happy Elements’ games can be found on China’s Renren, Facebook, Japan’s Mixi and Mobage Town, Korea’s Daum, and Germany’s VZ platform. “We don’t think that Facebook is the only market,” says Happy Element CEO Haining Wang.

This is where Wang thinks that he could work with other companies. Happy Elements is building out its own cross-platform publishing platform, which he hopes other companies will opt to use in the same markets Happy Elements is in.

“I don’t think a US-based social game developer should put a lot of resources toward going to international social networking sites,” says Wang. “Compared to Facebook the market is still limited, so I think the wiser choice is to work with a partner and publish a mature game.”

The foreign markets also vary in their viability. The social networks in Germany and Korea are still developing social gaming markets, according to Wang. Japan is very good, but China is still off-limits — not because of legal difficulties, as some developers assume, but because it’s simply very difficult to make money in China. “I think the environment is changing. Maybe in a year it will be better,” says Wang.

Happy Elements will also continue building its own games, like the still-new My Kingdom, which it hopes to eventually make a full-fledged fantasy simulation of a medieval kingdom. Wang hopes to help lead the field in innovation. “We think we’re not a traditional Chinese developer who copies other’s ideas,” he says. “Based on our technology and gaming talent, we think we’ll continue to launch high quality games.” （Source：Inside Social Games）