美国知名服饰品牌GAP旗下以大学生为销售主力的休闲品牌Old Navy（老海军，价格相对便宜）与社交游戏公司CrowdStar旗下的游戏It Girl进行促销协作，CrowdStar将Old Navy的专卖店当成一种任务进行营销。

itgirl oldnavy

在这个游戏虚拟的Old Navy品牌店当中，被当作玩家任务进行游戏的所有道具和Old Navy真实店铺的销售情况是相似的，带动玩家在虚拟游戏中更深入了解Old Navy品牌的架构和整体的产品线组成。

此外玩家还可以参与一个名为Old Navy Gobblepalooza Party的感恩节聚会。看起来如果Old Navy与It Girl能有效结合的话，对于零售商来讲就是一个很好的营销机会。（本文由游戏邦/gamerboom.com编译，转载请注明：游戏邦）

And the next brand to take a seat under the Facebook games money tree is–drum roll, please–Old Navy? Yes, ladies, Old Navy fashion has arrived in It Girl. CrowdStar has brought in the Old Navy store to the game with a new mission for you shopaholics. To access the new content, just click on the button on the right-hand side of the screen and you’ll be transported right to the Old Navy store.

Then, all you need to do is find and buy all 20 basic items in the store, though there is a wide selection of Couture clothing to buy for Facebook Credits as well. It appears that a lot of the items are actually inspired by clothing you can find in Old Navy today, which is more than clever on the company’s part. You won’t be able to find and buy all the items at once, however. The racks and shelves will restock over time with the rest of the outfits you’ll need to uncover.

Furthermore, there is a new party for you to attend called the Old Navy Gobblepalooza Party, which has almost nothing to do with Thanksgiving outside of its title. In this Nightlife Event, you’ll have to defeat two girls in Showdowns ranked at Very hard difficulty and pay a 10 Dollar cover charge for 36 experience. If this event gets a good enough turn out, it looks like It Girl could be a hotbed for retailer-branded events in the future.（source：games）