1）Apsalar最新数据显示，位于美国东北部的用户更偏爱iPhone，而Android在东南部则更受欢迎。佛蒙特州、夏威夷、缅因州、阿拉斯加和新罕布什尔州的iPhone普及率最高，Android智能手机在弗吉尼亚州、爱荷华州、华盛顿、密苏里和北卡罗来纳州普及率最高。

iOS vs Android(from insidemobileapps)

从总体上看，有32个州属于iPhone用户密集地区，18个州属于Android用户地盘，，但也有一些州是Android与iPhone均分天下的局面。

Apsalar此次调查了美国1亿部Android和iOS活跃设备，图中的红色区域代表其监测到的iPhone数量是Android设备的3倍，而蓝色区域则代表Android设备是iOS的3倍。

2）Adsmobi及mobileSQUARED最新调查数据指出，移动视频将成为未来4年欧洲7大市场的最大广告发展动力。

mobile video ads(from mobileadvertisingrus.com)

60-79%的法国、德国、意大利、荷兰、俄罗斯、西班牙和英国智能手机用户曾在手机上观看视频内容；目前观看视频的用户规模为1.52亿，预计到2016年将增长至2.74亿。

预计该地区今年的移动广告市场规模将超过10亿美元，2016年上升至40亿美元。

英国是欧洲最大的移动广告市场，所占份额达32%，德国占比22%，法国占比16%。

Adsmobi预测，至2012年底将有1亿以上智能手机用户每月消耗1GB以上的移动数量流量，届时全球移动连网设备数量将超过世界人口，因此移动视频广告发展潜力巨大。

3）据insidemobileapps报道，Playfirst最新游戏《Hotel Transylvania Dash》（基于索尼动画电影《怪物旅店》的授权游戏）已在近日入驻iTunes App Store。

Hotel Transylvania Dash(from pressreleases.triplepointpr.com)

4）据pocketgamer报道，英国开发商Mobile Pie日前宣布其创意总监Will Luton已离职（Luton已在该公司任职三年以上），但并未透露具体原因，Luton自己的解释是希望“寻找新的挑战”。

Will-Luton(from launchconference.co.uk)

Luton是Mobie Pie工作室首个员工，曾代表该工作室在英国参与多个大会和活动，并在过去几年中担任Develop、GamesIndustry.biz、Pocketgamer.biz等多个游戏行业网站的专栏专家。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Apsalar reveals regional iOS and Android penetration, Southeast favors Android, west coast favors iOS

Kathleen De Vere

Where someone lives could have a bigger an impact on what smartphone operating system they choose than previously thought according to Apsalar.  The mobile analytics company has released some interesting figures outlining the regional strengths of iOS and Android smartphones in the U.S. market.

It found that consumers in the Northeast tended to favor the iPhone, while Android was more popular in the Southeast. Apsalar also found that some states leaned far more toward one operating system than another. Vermont, Hawaii, Maine, Alaska and New Hampshire had the highest overall percentage of iPhones, while Android smartphones saw the highest penetration in Virginia, Iowa, Washington D.C., Missouri and North Carolina.

Overall, Apsalar declared 32 states to be iPhone states and 18 states to be Android states, although some of the most populated states were split almost 50/50.

“California and New York were both very very close and that was very interesting,” explains Mike Polner, Apsalar’s product marketing manager. “When we first looked at the data we thought California was an iPhone state and New York was an Android state but when we dug in a little bit deeper we realized that [both] were iPhone.”

Apsalar put together its study by surveying the 100 million active (defined as devices that have been used within the last six weeks) iOS and Android devices it tracks in the U.S. According to Apsalar’s product marketing manager Anton Commissaris, the company’s data tends to skew more heavily towards iOS than Android — Apsalar tracks about six iOS devices for every one Android device — so the company normalized its results to make up for its data bias. Apsalar declared a state red for iOS if it detected more than three times as many iPhones as Android devices, and blue for Android if it saw less than a 3-1 ratio of Android to iOS devices.

Apsalar is backed by $5.8 million in funding from Thomvest Ventures, Battery Ventures, DN Capital, 500 Startups, Morado Venture Partners and Seraph Group. The company is now tracking almost 275 million iOS and Android users worldwide, working with more than 1,000 developers in more than 1,200 active apps. That’s up from the last numbers Apsalar shared in July, when it reported a reach of 225 million unique users worldwide.（source:insidemobileapps）

2）Video to be the most influential form of mobile ads in EU7 by 2016

by Zen Terrelonge

Fuelled as up to 79 per cent of smartphone users watch mobile videos.

New data from Adsmobi and researcher mobileSQUARED claims mobile video will be the biggest driver of ads in the Euro 7 markets in the next four years.

60-79 per cent of smartphone users across France, Germany, Italy, the Netherlands, Russia, Spain and the UK stream videos on their devices, supporting reports that physical media will eventually be made redundant.

The current video-viewing user base is 152m strong and set to rise to 274m by 2016.

Meanwhile, the region’s total mobile ad space is expected pass $1bn this year, rising to $4bn by 2016.

The UK ranks as Europe’s biggest mobile ad market, accounting for 32 per cent of total spend, followed by Germany with 22 per cent and France with 16 per cent.

Ramy Yared, MD of Adsmobi, said: “By the end of 2012 it is estimated that over 100 million smartphone users will consume over 1GB data per month, while the number of mobile-connected devices will exceed the world’s population in 2012, so the potential for brands to engage via mobile video is huge.

“From an advertiser’s perspective – and especially with the move towards 4G services – it means that rich media campaigns will be able to be served to a mass market audience of smartphone users.”（source：mobile-ent）

3）[Launch] Hotel Transylvania app hits iOS – Playfirst’s latest game, Hotel Transylvania Dash, a licensed game based on the Sony Picture’s animated movie Hotel Transylvania, is now available in the iTunes App Store.（source：insidemobileapps）

4）Mobile Pie’s creative director Will Luton steps down

by Keith Andrew

Bristol-based developer Mobile Pie has announced the departure of creative director Will Luton after more than three years at the company.

No express reason has been given for the move, though Luton himself claims he’s looking forward to taking on “new challenges.”

Huge contribution

“We’ve had a fantastic time working with Will and wish him all the best,” said co-founder and technical director Tom Dowding.

“As Mobile Pie’s first employee he has made a huge contribution to the success we’ve experienced and we’re sure he has a great career ahead of him.”

As well as representing Mobile Pie at scores of events up and down the UK, Luton has become a notable industry commentator over the last couple of years, writing regular columns for the likes of Develop, GamesIndustry.biz and, of course, PocketGamer.biz.

Next steps

What lies ahead is currently unclear, though Luton says he’s “looking forward to being able to talk about my next steps.”

“The Pie is a great videogames company and I have many happy memories,” he added.

“Co-founders Rich and Tom put a lot of trust in me, which I’m grateful for. I’m looking forward to what the company do in the coming years.” （source:pocketgamer）

5）Robert Irvine arrives in ChefVille — The latest celebrity to join up with Zynga’s “Ville” series is “Restaurant: Impossible” host Robert Irvine. For the next two weeks, ChefVille will have an animated Irvine appear in the game and provide players with a series of specialized quests to complete.（source：insidesocialgames）