日前，市场调研公司mobileSQUARED发布了一份报告，表明2010年英国手机内容和服务、手机广告和市场营销等营收，将达4.071亿英磅，预计2015年还将增长到11亿英磅。

其中，手机广告的投入预计将从今年的5025万英磅（占总营收的12%），增长到2015年的3.5784亿英磅（占总营收的33%）。

UK mobile advertising revenues

与此同时，手机内容和服务营收今年将达3.3673亿美元（占总营收的83%），预计2015年将达7.035亿美元（占总营收的64%），手机应用、博彩和游戏将成为营收增长的主要来源。

mobileSQUARED的首席市场分析加文·帕特森（Gavin Patterson）表示，“手机应用的市场正不断膨胀，如果不包括游戏下载，预计未来5年营收增长率将达350%，从今年的2829万英磅增长到2015年的1.3021亿英磅。应用市场今年在手机内容和服务的总营收中将占9%比重，2015年可能达到19%，复合年增长率为28.5%。（本文为游戏邦/gamerboom.com编译）

UK mobile content revenue to hit £1.1bn in 2015

Revenue from mobile content and services, mobile advertising and marketing, will reach £407.1 million in the UK in 2010, rising to £1.1 billion in 2015, according to a report by mobileSQUARED.

Growth will primarily be driven by increased mobile advertising spend, which is forecast to grow from £50.25 million in 2010 (12 per cent of total revenues) to £357.84 million in 2015 (33 per cent of total revenues).

Meanwhile, mobileSQUARED says content and services revenues will grow from £336.73 million this year (83 per cent of total revenues) to £703.5 million in 2015 (64 per cent of total revenues).

Growth will come from increased spend on mobile apps, gambling and games.

Gavin Patterson, chief markets analyst at mobileSQUARED, said: “The apps market is exploding and revenues over the forecast period are forecast to grow 350 per cent from £28.29 million to £130.21 million – excluding games downloads. The apps market will contribute 9 per cent of total content and services revenue this year and 19 per cent by 2015, a CAGR of 28.5 per cent.”（source:mobile-ent）