日前，社交游戏开发商Zynga公司宣布与麦当劳连锁餐厅合作，在农场游戏《FarmVille》中植入麦当劳虚拟商品。

Mcdonald's Farmville

Zynga公司在FarmVille的官方博客中发表了一则简短的声明，并附上麦当劳的Facebook链接，称麦当劳将进驻FarmVille，请玩家关注该游戏并赢取相关独家道具。

其实早在上个月，就已经有一名细心观察的FarmVille粉丝在其博客中称，已从FarmVille的电脑服务器中发现一些尚未公开的麦当劳主题虚拟商品，包括带有麦当劳标志的挤奶厂、咖啡馆和面包店。

Zynga公司主要通过出售虚拟货币来盈利，这些虚拟货币支持玩家在游戏中购买商品，提高游戏体验。Zynga已通过7-Eleven便利店，推出针对《FarmVille》、《Mafia Wars》、《YoVille》等游戏的礼券，以便非信用卡用户可以直接在线付费玩游戏。

因此很容易猜测，麦当劳餐厅也有可能通过类似的促销手段，发放带有其标志的赠品。但截止目前，尚无迹象表明这种店内促销商品已经落户麦当劳，Zynga新闻发言人暂未对此做出回应。（本文为游戏邦/gamerboom.com编译）

Want FarmVille Cash with that?

Zynga, the San Francisco-based social games maker, has announced to players of FarmVille that it’s teaming up with McDonald’s, the fast-food chain.

In a brief announcement on the official FarmVille blog, the company said, “@McDonald’s is heading to FarmVille tomorrow–and you’re invited. Pay them a visit and earn exclusive items!” and linked to McDonald’s Facebook page.

Last month, a FarmVille fan blog, FarmVille Latest noticed the appearance of unreleased McDonald’s-themed virtual goods on FarmVille’s computer servers, including a McDonald’s branded dairy barn, cafe, and bakery.

Zynga makes money primarily through the sale of virtual currency used to purchase goods that help players advance in their games. It currently sells gift cards for FarmVille and other games, like Mafia Wars and YoVille, at 7-Eleven stores, in part to let customers without credit cards spend money online.

It’s easy to conceive of similar promotions in McDonald’s restaurants, which frequently offer branded giveaways, but there’s no indication of an in-store component to this deal at present.

Zynga spokespeople did not immediately return a request for comment.（source:venturebeat）