据fierce developer网站刊发的iGR Research关于随机预装应用的研究显示随机预装应用能为开发者带来更多收益。

该研究显示随机预装的应用能为开发者带来的收益可能是通过应用程序商店下载的应用收益的9.4倍之多。

igr research

在iGR Research的调研中，他们向2000名用户发出问卷调查，三分之二的用户认为预装软件是他们购买手机设备权衡的一个重要因素。特别是其中大部分的智能手机用户更是把预装应用当成一个相当重要的购买考量。

另外，该研究还发现随机预装应用是手机用户发现某款应用的重要渠道，研究显示48%的用户通过预装软件了解了该应用，而33%则来自朋友和家庭的推荐，通过app store获得信息的只占26%。

在预装应用当中，最受用户欢迎的是地图导航类，占64%的比例；通话控制类应用（来电显示或者来电预警），占49%；而音乐类应用占46%。

iGR Research的研究还显示，只有5%左右的用户会去破解他们的手机好进行非法应用下载。

Preloaded applications and features are an important consideration in consumers’ choice of an operator and their cell phone, according to a new study by iGR Research. In addition, apps that are popular with consumers could potentially generate 9.4 times the revenue for the operator if they come preloaded vs. being offered in the app store.

In the iGR study, which queried 2,000 users, two-thirds of respondents said that pre-installed apps factored into their device purchase decision. And of those respondents that were smartphone users, about 80 percent said that the types and quality of the applications in the app store were important. The majority of smartphone users also said that they considered pre-installed apps when they bought their smartphone even though they had access to apps in an app store.

Interestingly, the study also found that preloaded applications play an important role in application discovery–48 percent said that they tried preloaded applications on their phone, while 33 percent said they heard about apps from friends and family and 26 percent said they browse the app stores.

The most popular apps that consumers want preloaded are maps/navigation/GPS (64 percent), call control applications such as caller ID and call blocking (49 percent) and music applications (46 percent).

The iGR study also found that just 5 percent of respondents have unlocked their cellular phone so they could get access to apps that aren’t available to them.

The iGR study follows a similar conclusion by ABI Research. In April, ABI predicted that popular applications will increasingly be preloaded on mobile devices and that social networking apps in particular will be preloaded.（source：fierce developer）