zynga旗下的farmville（虚拟农场）曾经引领了facebook游戏风潮。4月，zynga发布了新款facebook社交游戏珍宝岛（Treasure Isle），再现了farmville的火爆局面。

treasure isle

treasure isle

珍宝岛Treasure Isle发布首周活跃用户数即超过430万，单月活跃用户数更是达到了2430万。根据appdata的监测数据，Treasure Isle的用户数已经超过同是zynga旗下的Mafia Wars，前者为24315796，后者为24064908.因为Treasure Isle的狂飙突进，使得zynga的总活跃用户数跃上了2亿5千万的高点，达到251683881.

按照单日来算，4月29日单天，Treasure Isle获得了548701个活跃用户数。本周新增的活跃用户数也达到了4824340.

From 4.3 million users its first week, Zynga’s treasure hunting game, Treasure Isle, has racked up 24.3 million installs for the month of April. By comparison, once popular Mafia Wars now sits at 24.06 installs and has slipped completely off the Daily and Weekly Gainers list (both now topped by Isle).

Zynga’s behemoth FarmVille still tops the AppData Leaderboard for overall installs at 79.7 million registered users, though this marks a decline from 82.8 million on March 31st. In fact, Zynga’s overall traffic has been in decline of late, which makes a net gain of +13 million users for April all the more remarkable. And it’s all thanks to Treasure Isle.

Borrowing elements from FarmVille and early point-and-click adventure games (think LucasArts) Isle allows players to expend energy as they ‘dig’ through grids that make up a set of Caribbean-themed islands, leveling up and uncovering various rewards along the way. Like Mafia Wars, email access is handled through a mini-game in which a treasure chest is unlocked, rewards are reaped, and permissions are changed (in Mafia Wars players cracked a ‘secure crate’).

Treasure Isle’s cartoony graphics (including Wii-like bobblehead avatars) mesh perfectly with soothing background music and the sounds of leisurely waves washing over your idyllic isle. It’s relaxing. It looks great. And it’s fun. It’s almost like going on a virtual vacation.

Is Treasure Isle as addictive as Farmville? Only time will tell, but judging by early numbers it certainly seems like Zynga has the social gaming hit of the season on its hands.

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