据英国atv newsnetwork网站的报道，英国本土颇具知名度的肥皂剧Coronation Street推出社交游戏版Corrie Nation，将于11月1日同时在facebook和ITV.COM同时发行。

前面我们刚刚引述business insider网站的消息称美国肥皂据正在遭遇社交网络facebook和社交游戏zynga的挤压，失去了大量的广告投放，最典型的是哥伦比亚的两款老牌肥皂剧Guiding Light和As The World Turns相继停播。

coronation-street

据美国在线旗下的games的说法，肥皂剧Coronation Street又找到了自己新的营销和用户渠道，开始着手尝试社交游戏的途径来改善日益严峻的生存空间。

和大多数的社交游戏一样，Corrie Nation也是一款免费游戏，但通过虚拟交易获得收益，另外内置广告和商业赞助也会成为它的营收来源。

A U.K. soap opera known as “Coronation Street” has been transformed into a social game titled “Corrie Nation,” according to British televsion network ATV. The game, set to launch both on Facebook and ITV.com November 1, allows fans of the show to play in a parallel version of their favorite soap opera.

Players will collect up to 60 characters to start with as well as familiar buildings from the series. Like most social games, Corrie Nation will be free-to-play, but will feature paid transactions for virtual goods (sound familiar?). ITV, the British network that has broadcast Coronation Street for 50 years, and developer Enteraction will also introduce advertising and commercial sponsorship into the game to boost revenue, according to ATV.

Kieran Roberts, Creative Director Manchester Drama, said, “We’re delighted this brilliantly imaginative new game will take the show onto new platforms whilst remaining truthful to 50 years of heritage and everything viewers love about Corrie.”

It looks like American TV networks better learn a thing or two quick before they lose their share of the daytime TV tradition. （source：games）