Offerpal Media公司在逐步适应Facebook平台变化的同时，展开了一系列人事变动。该公司聘请了Mihir Shah成为新任的首席执行官，而前首席执行官George Garrick则被任命为执行总裁。在任期中，George Garrick一直致力于摆脱offer服务合法性的丑闻，重塑Offerpal公司形象。

offerpal media

offer是Offerpal公司早前的一种特殊宣传策略，它可以作为社交游戏中的一种支付方式。但与一般支付有所不同的是它并非用来购买虚拟商品，而主要提供鲜花，报纸等网上订购服务。在Facebook迅速发展的同时，这项业务在一开始也广受好评。但去年秋天的一个丑闻使offer业务陷入了泥潭之中。offer变成了欺骗误导消费者的诈骗服务。

此后，位于加利福尼亚州弗里蒙特市的Offerpal公司开始对offers进行肃清，设立新标准以规范公司用人，同时还于12月聘请了RockYou广告网络的前任副董事长Shah出任营收长。上任后，Shah便开始精简公司，取消offers业务以提高对广告商的吸引力。同时，Offerpal还在今年3月并购了手机网站公司Tapjoy。

今年7月，在Facebook虚拟货币Facebook Credits支付方式的招标竞争中，Offerpal输给对手TrialPay，这对十分依赖于Facebook收入的Offerpal来说是个沉重的打击。也因此，Offerpal不得不辞退部分非专业员工。

“我很荣幸能在这激动人心的时刻领导Offerpal，”Shah说。“社交和手机游戏领域正处于转型聚合的时期，我希望我们公司广泛的业务范围和专业能力能为各游戏开发商，社交游戏平台和网络广告商们在发展变化的环境中开拓出一番天地。我很期待与Offerpal及Tapjoy团队的合作，我们将不断创新，以满足我们顾客不断升级的需求。”

Shah还曾担任QuinStreet的直销服务总经理。

As it adapts to changes on Facebook’s platform, Offerpal Media has named Mihir Shah as its new chief executive and president.

Shah replaces George Garrick, who served as CEO since last fall. Garrick will become executive chairman. Garrick himself replaced Offerpal’s founding chief executive, Anu Shukla, in October, 2009.

During his tenure, Garrick was trying to reposition Offerpal in the wake of a scandal over the legitimacy of the offer business.

Offerpal creates special promotions known as offers, which users can accept as an alternative form of payment in a social game. Instead of paying for virtual goods in a game with a credit card, the users can sign up for an offer, such as buying flowers online or accepting a Netflix subscription. The business grew fast as social games took off on Facebook, but the whole offer industry was hurt last fall by a scandal. At the time, Offerpal was at the center of a storm over offers that appeared to be scams, duping consumers with misleading or objectionable offers.

Fremont, Calif.-based Offerpal moved to clean up its offers, setting new standards to lock out the scammers. It also hired Shah, the former vice president of ad networks at RockYou, as its chief revenue officer in December. He began streamlining the company and broadened its appeal to advertisers by moving beyond offers. Offerpal also bought mobile ad network firm Tapjoy in March.

In July, Offerpal laid off an unspecified number of people because it lost out to a rival in the race to provide alternative payments for Facebook’s new virtual currency system, Facebook Credits.

Rival TrialPay won that competition, leaving Offerpal in a bad spot because it was previously very dependent on Facebook revenue.

“I am honored to lead Offerpal during this exciting time,” said Shah. “The social and mobile gaming spaces are in a transitional and converging period right now, and we have some exciting ideas for using our extensive footprint and expertise to help game developers, social platforms and online advertisers navigate the changing environment. I look forward to working with the entire Offerpal and Tapjoy teams as we continue to find innovative ways to meet our customers’ evolving needs.”

Shah has also worked at QuinStreet as general manager of direct selling services.(source:one news page)