来自英国手机数据分析公司Bango的最新数据显示，在美国，Android平台手机的网络流量在2010年第二季度增翻了两番，侵蚀了苹果和黑莓手机的市场份额。苹果手机的流量仅增长了13%，市场份额降至16%，黑莓也出现了类似下滑。

所有手机平台（苹果、黑莓、Android、塞班等）的流量都出现了不同程度的增长。但是Android手机流量的增速更快，因而其市场份额有所增加。

Bango CEO Ray Anderson指出，黑莓和苹果仍占统治地位，两者加在一起占到整个移动互联网市场流量的近三分之二。即便苹果推出了iAd广告平台，Google收购 了AdMob，黑莓仍是美国移动广告主的首选。苹果手机流量的下降似乎要归因于HTC、索爱、摩托罗拉和三星等Android手机的迅速增长。

图：一、二季度各大品牌手机网络流量对比（左边为独立访客数，右边为页面浏览量，从下到上以此为：黑莓、苹果、三星、摩托罗拉、HTC、LG、诺基亚、Palm、索爱、三洋、其它）

bango stats

The Android platform has garnered much attention lately because of its rapidly expanding number of apps and phones on the market, so additional growth statistics should come at no surprise. Mobile Web usage on Android devices in the U.S. quadrupled in the second quarter of 2010, stealing market share from Apple and BlackBerry devices, says U.K. mobile analytics firm Bango. Apple’s traffic grew just 13% causing it’s share of the mobile browsing market to fall 16%, and BlackBerry saw its similarly slow growth outpaced by Android devices.

Statistics like these can be misleading or confusing to some mobile consumers. To paraphrase what is happening in the mobile Web industry, all platforms – Apple, BlackBerry, Android, Nokia, etc – are all seeing growth and the market is expanding. However, Android devices saw far more growth than the others in this last quarter, snagging a larger piece of the overall pie.

As Bango CEO Ray Anderson points out, BlackBerry and Apple still dominate, together accounting for nearly two-thirds of the mobile Web market.

“Even with the advent of Apples new iAd platform and Google’s acquisition of AdMob, BlackBerry still represents the best volume opportunity for mobile advertising in the USA”, says Anderson. “Apple appears to be losing ground to the latest Android handsets from HTC, Sony Ericsson, Motorola and Samsung, showing the slowest quarterly growth in Web browsing.”

So what is the take-away from this latest set of data? It would appear that the device fragmentation of the Android market is helping the platform by continually adding to its volume of users.

Developers should be encouraged by the increased traffic on Android devices, both from mobile Web and app usage, as the platform’s growth seems to be building steam.

Unfortunately for Android fans, not all of them are.

Just today, the Nieman Journalism Lab released an iPhone app while arguing against the creation of an Android app. To paraphrase lab director Joshua Benton, the organization doesn’t feel an Android version of its app is necessary because a very small amount of its traffic comes from Android devices. While it makes sense to serve its largest group of customers first, it should behoove them to release an Android app precisely because Android users are their smallest group.

As we saw last week, many more notable mobile applications are embracing the demand for Android apps. GetGlue launched an Android app in just a few weeks after its iPhone app helped traffic explode and angry Android users flooded the company’s inbox demanding an app. StumbleUpon, when making its first forays into mobile applications last week, made a smart choice by releasing iPhone and Android apps simultaneously.

Bango’s latest data is just further evidence of the expanding Android platform and the growing risk of underserving this segment of the market.（source：read write web/rwwchina）