美国电子游戏设计师及Westwood Studios联合创始人Louis Castle常年供职于主流游戏公司，曾是EA游戏开发副总裁。但如今担任Zynga副总裁，其认为行业未来将发生重大变化。
Speed is key to success in the future of gaming
by John Hill
THE surge in popularity of social networking games such as Farmville is not only changing the way people play games, it’s also changing the way the business will work in future.
American video games designer and Westwood Studios co-founder Louis Castle has worked for the major games firms as VP of development for Electronic Arts. However, he’s now VP of studios at Farmville creator Zynga, and sees major changes brewing in the future for the industry.
He said: “I’m not saying packaged games are gone, but I expect the big ones will get bigger and stronger for a while until the distribution model changes. I think it will change very suddenly. That course is unsustainable.”
The demands of social gaming appear to have also shifted the thinking behind releasing games. Whereas a studio would spend huge amounts of time and money refining a game, Castle now believes that games should be released quickly and that, if you release a game and you feel you’ve finished, “you’ve waited too long”.
He said: “If you’re thinking about getting involved in the next distribution medium, you’ve got to think about speed. Imagine the fastest decision-making process you can think of and that’s still not fast enough. A lot of people will criticise social games for having bugs, but it’s a trade-off.”
Castle believes a social networking feature will be a “necessity” for all games in future, but that the industry is yet to figure out how best to use the new social space.
He said: “The industry is in its infancy in terms of understanding the power of connection between people.”
While he doesn’t download pirated media himself, Castle admits that the pirates may be able to provide some insight into what the public wants.
He said: “The pirate sites that give away films are often better at distributing films than the film industry.
“If you have piracy in your industry it’s because there’s something broken. You need to look at it and see what they’re giving people. It’s not just about the fact it’s free. People don’t generally want to steal things. They go to the big movie sites and can’t get what they want, so they go somewhere else.
“The way to beat piracy is to make the access free at the same time as you make copying hard. That way, you’re giving the experience away and there’s zero value for the consumer to use a copy.”
Castle added that game creators “have to” look at giving games away, as users want immediate access rather than having to “go through some sort of gate”.
He said: “They will pay eventually, but they’ll only do that once they’re engaging with the experience and getting what they want. Once they have something they like, they’ll pay. Not everyone will, but a lot will pay.”（Source：nebusiness）