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Scoreloop分析:手机游戏玩家需要更多的交互性功能

发布时间:2010-07-20 06:34:14 Tags:,,

Scoreloop是基于iphone、android和其他手机操作系统的社交游戏平台,近日他们首次针对手机社交游戏发出第三方的数据报告。

scoreloop2

scoreloop2

Scoreloop首席执行官Marc Gumpinger表示手机玩家并不仅仅沉迷在游戏本身,他们还需要更多的交互性功能,他们需要一些辅助性的功能来满足他们的虚拟社交生活。这意味着说,即便是在手机上,玩家们也更倾向于facebook一般的玩法。

Scoreloop, a social gaming platform on the iPhone, Android and other mobile operating systems, has been working to figure out the motivations of mobile gamers. Today they’re releasing the first of a three-part study, based on surveys and one-to-one interviews with their target audience.

The first interesting result: a large number of mobile gamers are actually play while they’re simultaneously on Facebook, interacting with friends. Out of Scoreloop’s total pool of respondents, some 66 percent said they multi-task while playing mobile games; most of those people report social networking activities while they game:

“We see here that people don’t fully focus on the game,” says Scoreloop CEO Marc Gumpinger. However, mobile developers shouldn’t get the idea that players want chat or other heavy social features in their game; the interviewees expressed a preference for keeping those features on their computers. “Chat doesn’t make sense at all in the games,” says Gumpinger.

scoreloop1

scoreloop1

What the study does suggest is that mobile gamers do want to enjoy games as an auxiliary to their social life. That could mean an implementation similar to Facebook, in which games serve as an add-on to the network rather than an extension of it; players typically enjoy asynchronous interactions that aren’t necessarily content-heavy.

“The pure motivations of being in touch, having more fun, teamwork and so forth are completely independent of platform,” says Gumpinger. “They’re present on Facebook, and on mobile.”

Scoreloop also asked its respondents to rate how much they would be interested in more social interaction within mobile games, on a scale of one to five:

“Fun”, of course, was by far the favorite answer. What’s stands out in the above numbers is that players were least interested in bragging — but leaderboards, the ultimate bragging tool, are still the only social element in a great many mobile games.


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