Heyzap公司在数月前面向Android手机用户推出了手机游戏“签到”服务，目前采用该服务的用户已达460万。

Heyzap手机社交平台现在共有72款游戏，支持Android手机用户随时随地与好友分享自己正在玩的游戏。我们可以看出，由Foursquare引起的“签到”现象，也可以在手机平台形成一些趣味相投的用户群体。这些兴趣相同的群体可以形成自己的社交网络，为不同用户创造彼此相识的机会。

Heyzap check in service

Heyzap平台上的游戏玩家可通过共享游戏，解决面对大量游戏而难以抉择的搜索问题，并通过这种病毒式传播方式，增加游戏的曝光率。用户如果在该平台签到，他们还可以与Facebook、Twitter和Heyzap网站的好友分享信息。据Heyzap所称，公司为了更快速地推广这项技术，所以目前并不针对该服务收取费用，他们现在并不缺乏资金，等到用户规模进一步扩大时才会考虑营收模式。

该公司联合创始人Jude Gomila表示，他们通过这种方式创造了手机游戏的社交版图。目前采用Heyzap手机软件开发工具包的Android游戏开发商包括Crazy Snowboard、XConstruction Lite、Math Maniac和Slot Machine。

Heyzap这款游戏的另一大特色在于，它可以随时显示目前最多用户正在体验的游戏，这样开发商就可以由此获得有价值的信息，判断自己的游戏在手机用户中的受欢迎程度。

该公司由Gomila和Immad Akhund创立于2008年，已通过Union Square Ventures融资365万美元，其竞争对手包括OpenFeint、Scoreloop、Ngmoco和木瓜移动。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Heyzap scores 4.6M users in two months for mobile game check-ins

Heyzap launched a way for gamers to “check in” to mobile games on Android a couple of months ago and it has already reached 4.6 million users.

A total of 72 games use Heyzap’s platform, which creates a social network on top of Android where users can show others what games they are playing at any given moment. The progress shows that the “check-in” phenomenon created by Foursquare can also work to create interest-based groups on mobile platforms. And these interest groups can become social networks unto themselves, creating value because they bring together users who want to get to know each other.

Heyzap has basically added a social layer on top of Android. Gamers can share games with each other, helping to solve the big discovery problem on mobile platforms, where there are hundreds of thousands of apps and no fantastic way to sort through them all. The platform makes games more viral and discoverable.

“We are creating the social graph of mobile games,” said Jude Gomila, co-founder of Heyzap in San Francisco.

Developers integrate the Heyzap mobile software development kit into their Android games. Some of the top games that use Heyzap include Crazy Snowboard, XConstruction Lite, Math Maniac, and Slot Machine. Gomila downloaded a bunch of the games himself and wound up with 200 titles that maxed out the available storage on his phone.

One of the cool things about the platform is that it reveals which games are the hottest at any given moment. Once the number of users becomes much bigger, the system should deliver very useful analytics for developers. Already, the developers get a dashboard view of how their apps are spreading through mobile platforms.

Heyzap has raised $3.65 million fromUnion Square Ventures. The company was founded in 2008 by Gomila and Immad Akhund. Rivals include OpenFeint, Scoreloop, Ngmoco and PapayaMobile.

Once a user checks in, he or she can share information with friends on Facebook, Twitter and Heyzap’s own network. Right now, Heyzap wants the technology to spread fast and so isn’t monetizing the app. The company’s core business is monetizing just fine and allows Heyzap to experiment and invest in new platforms in pursuit of a larger user base, Gomila said. Once it has the user base, it will figure out how to monetize.（source:venturebeat）