社交游戏开发商Playfish也加入了赈灾行列，于日前宣布携手美慈组织（Mercy Corps）和Peace Winds Japan发动捐款活动。据Playfish表示，公司将把活动所得全部捐给美慈组织，用于为日本灾民购置“充气庇护篷（游戏邦注：这些帐篷总共可以容纳近600人）、大型救援帐篷、清洁用水、食物和毛毯”。
Playfish将于本周在游戏中添加新道具，并把道具销售所得全部捐给美慈组织。目前，Playfish已经在《Restaurant City》中添加了“希望花园”道具，另外还将为更多游戏添加捐款道具，其中包括《宠物社区》的“支持日本”花束、《FIFA Superstars》的“日本精英大迁移”以及《百万大富翁》中的“红色日本宝塔”。
Playfish joins Japan relief effort with Mercy Corps donation program
Finally, another social game developer has decided to use its immense resources for good. Playfish announced today that it has joined forces with Mercy Corps and their partner, Peace Winds Japan, to run a donation program. Through the program, Playfish will give 100 percent of its proceeds to Mercy Corps to provide the Japanese with “balloon shelters to accommodate up to 600 people; large emergency tents; clean water, food and blankets,” according to the company.
Throughout the week, Playfish will add items to its games for purchase and donate 100 percent of those proceeds to Mercy Corps. Currently, the Garden of Hope item is available in Restaurant City, but more games will receive donation items this week including a “Support Japan” bundle in Pet Society, “Japan Elite Transfers” in FIFA Superstars, and a “Red Japanese Pagoda” in Monopoly Millionaires.
There is a link beneath most Playfish games leading to the donation website. Playfish is handling the situation differently than Zynga’s, which allowed players to donate through playing its games (and buying items) immediately. Using this method, the company has already raised $1 million. Will Playfish be able to produce the same contribution with its week-long event?
That’s unlikely, but keep in mind that this is far from a competition. The fact that Playfish has made the gesture is respectable, but what prevented the company from employing the same strategy? My guess is that it was a matter of how much time is left to make a contribution with impact, which lead to this week-long event. Regardless, every donation helps–here’s your chance, Playfish fans.（Source：Games.com）