本周全球社交游戏开发者都有哪些动态值得被关注？

playdom

1.据日本《朝日新闻》报道，中国社交游戏运营商热酷旗下的《阳光牧场》在日本第一大社交网站Mixi的注册用户已超500万，这一数字已接近 Mixi全部用户的近50%。谈及在日本市场的成绩，热酷CEO刘勇表示，这与热酷的研发运营执行力密不可分。例如，针对日本70%互联网用户都使用手机上网这一特点，热酷在短时间内推出了《阳光牧场》手机Flash版，并借此巩固了市场优势。

2.playdom进行年度第五次并购案，收购开发者Hive7。Hive7创建于2005年，曾经获得过True Ventures的风险资本支持，主要为facebook和myspace开发社交游戏，旗下最知名的游戏是Knighthood骑士精神，融合了中世纪风情的交际和格斗场面。在本次并购后，Hive7团队将进入playdom山景城办公室工作。

Hive7, which is backed by True Ventures and was founded in 2005, develops social games for Facebook and MySpace. The startup is best known for its flagship game, Knighthood, which combines combat and diplomacy in a medieval setting. Other titles include Youtopia, Kick-Off, and Sindicate. Hive 7′s developers and team have already joined Playdom’s Mountain View offices.

frontierville

Playdom has been on quite a shopping spree over the past few months. The company, which recently brought on a new CTO, has steadily been expanding its presence on Facebook and in the social gaming

space, most recently acquiring MMORPG developer Acclaim Games, Facebook game developer Offbeat Creations and developer Three Melons. Playdom also invested $5 million in Facebook game developer MetroGames. And Playdom bought popular branded game developer Merscom.

3.本周全球社交游戏开发者在人事异动方面并不太活跃，zynga以7名新成员加盟居首，rockyou和playdom以两名新加盟成员紧随其后。zynga方面，Matt Levine晋升为最新的游戏艺术指导；crowdstar方面，来自Electronic Arts的Pete Hawley成为该公司的产品研发副总裁；LOLapps方面，来自Slide的Brenda Brathwaite成为该公司的创意总监；playdom方面，因为California Melon被playdom收购，Andy Kleinman成为后者在拉丁美洲和美国西班牙语总经理。来自Zipper Interactive的Tony Iuppa成为新的playdom产品总监。

Matt Levine – Congratulations to Matt as he moves up as Zynga‘s newest Art Director from Senior Artist.Pete Hawley – Noted already, he is now the Vice President of Product Development at CrowdStar. His previous experience comes from the same role at gaming giant Electronic Arts.Brenda Brathwaite – Also leaving Slide is Brenda Brathwaite, whose hiring we were informed of earlier this week. Now, she is LOLapps‘ new Creative Director; her former role at Slide was of the same position.

4.Square Enix公司总裁Yoichi Wada表示在游戏工业发展的未来farmviile虚拟农场比最终幻想 Final Fantasy更具发展趋势。他表示未来游戏的趋势是多人分享的或者是社交类型的，而不是最终幻想系列的单机版。

Square Enix boss Yoichi Wada thinks the future of gaming will be more Farmville than Final Fantasy.

In an interview with business site Forbes Square Enix’s chief executive Yoichi Wada said that all future Square Enix games will include some multiplayer or social gaming elements, even those that have traditionally been single player, like Final Fantasy.

5.广告周刊：社交游戏2012年消费市场将达21.8亿美元。据广告周刊ADWEEK的消息，社交游戏整体消费市场将在2012年达到21.8亿美元的高度。facebook为社交游戏带来了巨大的商机，同时社交游戏本身良好的用户粘性促使社交游戏领域持续成为增长的热点。

Thanks to the massive popularity of Facebook and the addictive appeal of real-time simulation games, gaming on social networks has gained widespread adoption.

According to a BlogHer/iVillage study, about 22 percent of adult U.S. Internet users played casual games daily in March 2010. A study from ThinkEquity estimated that 79 million people will play social games in the U.S. in 2012, up from 47 million in 2009.

6.6月7日zynga首席执行官马克-品克斯在苹果全球开发者大会上宣布了旗下全球最受欢迎的社交游戏farmville将要进军iphone智能手机游戏市场。本月23日，farmville正式登陆iphone苹果应用程序商店提供用户下载。

Earlier this month at Apple WWDC keynote, Steve Jobs invited Zynga CEO Mark Pincus to show off a new iPhone application: FarmVille.  The smash hit, which until now has been available exclusively on the web (mostly Facebook) is finally coming to the iPhone, and it going to make a killing. As MacStories first, the game is now available in the New Zealand App Store, and appears to be propagating to other countries worldwide — expect it to go live in the US later this evening.