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芬兰开发商Rovio推手机计费服务系统Bad Piggy Bank

发布时间:2010-12-11 11:29:51 Tags:,,

手机游戏《愤怒的小鸟》的羽翼已经覆盖了多个平台,它的跨平台下载量已经超过了5000万次,为解决游戏在各个平台上棘手的营收问题,开发商Rovio公司为此于近日宣布发布一套新计费服务系统“Bad Piggy Bank”。

angry birds-characters

angry birds-characters

据游戏邦了解,该计费系统由Rovio与芬兰最大的网络运营商Elisa公司(拥有200万用户)联合推出,支持用户在体验《愤怒的小鸟》或其他手机游戏的过程中,以一键式的快捷操作,迅速购买游戏内置虚拟商品。

Rovio表示有意面向所有的智能手机平台投放《愤怒的小鸟》这款热门游戏,但并非所有平台的付费服务系统都很便捷或者相互兼容,因此Bad Piggy Bank的登场将大大简化用户的消费流程,他们无需注册或输入信用卡帐号就能直接付费,消费金额将从每月手机话费中定期扣除。其他开发商的游戏,也可以采用这个计费服务系统。

Rovio公司董事长Mikael Hed表示,“《愤怒的小鸟》是休闲游戏的一部标志性作品,简便是它的最大游戏体验特点。”

据悉,Rovio还将面向Android用户推出该游戏的更新版本,现在有了Bad Piggy Bank计费服务系统,Elisa及芬兰手机运营商的用户都可以付费下载无广告的Android版本游戏。但目前为止,Android平台上仍然只供应由广告赞助的《愤怒的小鸟》免费版本。Rovio将于明年初与世界多家运营商共同合作,将Bad Piggy Bank这项计费服务系统推向多个手机平台。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Angry Birds developer creates a mobile payments piggybank to rake in more dough

The ambitions of Rovio, the developer of Angry Birds, know no boundaries. The company’s wildly successful Angry Birds game has been downloaded more than 50 million times. But that’s not enough.

The Helsinki-based company wants to make it easier to pay for its mobile apps. So it is launching a new mobile payment system that is in keeping with the theme of Angry Birds, where birds slingshot themselves at green pigs who have stolen the birds’ eggs. The Bad Piggy Bank is a system for billing that provides consumers with an easy way to pay for Angry Birds and other mobile games.

Rovio is making the announcement with Elisa, the largest network operator in Finland, on the one-year anniversary of the launch of Angry Birds on the iPhone. The payment system lets you pay for a mobile app with one finger tap on a touch screen.

Rovio says it has to get its hit game on all major smartphone platforms. But not all of those have easy or compatible payment mechanisms. By launching Bad Piggy

Bank, Rovio will make it easier to pay, since no registration or credit card purchase is necessary. All purchases are simply billed to a consumer’s monthly mobile bill. With this system, it will be easier for developers to use in-app purchases, where a consumer buys something from inside a game.

“Angry Birds has become the benchmark in casual mobile gaming, and a huge part of the whole game experience is convenience,” said Mikael Hed, chief executive.

Rovio will launch an update of Angry Birds on Android. With that, Elisa and Saunalahti customers in Finland will have the chance to buy the app and remove advertising. Right now, only the free ad-supported version of Angry Birds is available on Android. Bad Piggy Bank will be rolled out with carriers worldwide early next year. Elisa has 2 million customers.(source:venturebeat)


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