从Epic公司的《Infinity Blade》这款游戏日前登陆苹果iOS平台这种迹象中可以看出，所谓的硬核游戏公司也已经正式向苹果App Store进军，娱乐公司游戏部门或《愤怒的小鸟》（Angry Birds）这类休闲游戏开发商主导苹果平台的日子已经一去不返了。尽管苹果已经称霸手机游戏市场，但微软游戏工作室的有关负责人Kieron Connell却坚信，微软在这一市场上仍然会大有作为，Windows Phone 7是一个强大的游戏平台，很有希望与其他竞争对手一决高下。

XboxLive-WP7

Connell在伦敦日前举办的一场大会上发言表示，他认为太多人向苹果平台砸下重金，才让苹果坐大了这个市场，大家最好相信微软对WP7的支持力度，微软会捍卫这个平台开发商的利益。

据游戏邦所知，并非人人都看好微软WP7的实力，WP7在这个市场上其实还没有太大的胜算。手机游戏开发商Ngmoco公司CEO尼尔·扬（Neil Young）就曾经声称，iOS平台引领了手机游戏的潮流，不过谷歌Android也正在增势，他认为“iOS是西方市场的霸主，但在东方市场是Android说了算，Android在部分欧洲国家也开始得势。Android的进步非常快，但仍只是一个次优的游戏发行平台。”要注意，他的这番话只字未提微软或者WP7。

在这里要声明一下，笔者还不敢断言向一个有可能失败的平台或项目大把撒钱究竟是不是个好主意，WP7也许有可能将App Store轰下手机游戏的王位，但现阶段业内对WP7普遍比较失望，大家并不看好这个平台。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Microsoft Has “Too Much Invested” to Let Apple Win Mobile Gaming

Microsoft is “very serious” about competing with Apple in the mobile gaming market.

With the release of Epic’s Infinity Blade on the iOS platform today, it seems that so-called hardcore gaming has finally found its way into the App Store which has

been dominated by diversions and casual games like Angry Birds. Despite Apple’s prominence in the market, Kieron Connell of Microsoft Games Studios says that the company from Redmond is still attempting to hit it big in mobile games. Windows Phone 7 is a viable platform for games and will hopefully be able to compete with Microsoft’s rivals.

“I think there are too many people with too much money invested to let Apple win in terms of flooding the entire market,” Connell told people at the Evolve In London

Conference yesterday. “You’d better believe Microsoft is very serious about Windows Phone 7, and protecting their part of the business. It’s going to be an interesting time – that’s for sure.”

Not everyone is convinced that Microsoft is a major player in the market. Neil Young, CEO of mobile games-maker Ngmoco, said that the iOS platform leads the pack but that Google’s Android operating system was picking up momentum. “[iOS] is dominant in the west,” he said. “In the East, it’s probably Android then some of Europe is

probably up for grabs. Android has lots and lots of momentum right now but an inferior publishing model.”

Young failed to mention Microsoft or Windows Phone 7 at all.

For the record, I’m not sure that saying that you’ve put too much money into a project for it to fail is a good thing. Windows Phone 7 could dethrone the App Store eventually, but showing desperation this early doesn’t instill me with a lot of confidence.（source:escapistmagazine）