日前，Payoff公司宣布在最近一轮融资中获得300万美元资金，并推出了一个旨在帮助用户理财、具有社交游戏性质的互动网站。

据游戏邦了解，该轮融资的主要支持者包括RedOctane公司（《吉他英雄》开发商）前CEO及创始人Kai Huang、美国运通公司前总裁菲利普·里斯（Phillip Riese）、Innovate Partners公司CEO鲍勃·艾里森（Bob Allison）、PIMCO公司前首席执行官Bill Cvengros，以及Firstmark Capital公司等其他天使投资人。

payoff website

Payoff的社交游戏支持玩家“减少负债、增加储蓄、创办企业、关注慈善，创造一份意义深远的资产”。如果玩家注册成为该网站会员，可以先制定一个理财目标，然后该网站就会通过勋章、现金等级奖励、指导工具等刺激手段，鼓励大家的理财行为。

这些指导工具包括视频内容、信息图表等，此外还提供了一些网站链接，支持用户访问消费成本节约网站、小型公司融资社区、具有多项选择的贷款网站、蜜月礼物登记处等。Payoff的网站合作伙伴包括AirBNB、LegalZoom、BillShrink、Lending Club、Profounder和Honeyfund等。

据Payoff所称，他们向用户推荐使用这些工具时，主要考虑它们对用户的价值、该公司的信誉及信息透明度、服务性价比，以及Payoff团队对该工具的了解等情况。游戏邦还获知，如果用户选择与Payoff的某一家合作伙伴做生意，Payoff就可以从中获取一定的收益。

Payoff公司CEO斯科特·桑德斯（Scott Saunders）表示，Payoff的主要宗旨是帮助用户理财，通过与传统渠道不同的奖励模式，让他们从与现实生活紧密联系的游戏中获得更多乐趣。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Payoff Secures $3M, Launches Social Game For Achieving Financial Goals

Announcing its procurement of $3 million in funding, Payoff has launched an interactive site with a social gaming approach that is designed to help users take control of their financial lives and support their financial goals.

The round of funding was led by RedOctane’s (Guitar Hero) former CEO and founder Kai Huang, American Express’ former president Phillip Riese, Innovate Partners CEO Bob Allison, PIMCO former CEO Bill Cvengros, Firstmark Capital, and several other angel investors.

Payoff’s social game promises to help users “decrease debt, save for the future, create an enterprise, give to others, and build a meaningful legacy”. After players sign up on the site and set financial goals, the site offers badges, cash sur-prizes, and educational tools to motivate them.

Those tools include videos and infographics, as well as links to consumer cost savings site, small business funding communities, alternative loan sites, and honeymoon gift registries. Its partners so far include AirBNB, LegalZoom, BillShrink, Lending Club, Profounder, and Honeyfund.

Payoff says it recommends those tools based on “their value to the consumer, the company’s honesty and transparency, fair pricing approach, and Payoff team members’ direct experience with the tool.” The company earns money when users choose to do business with one of the site’s partners.

“Payoff helps people take more ownership of their finances, engaging them in a more culturally relevant and rewarding approach to money unlike anything in the marketplace today,” says Payoff CEO and founder Scott Saunders. “At this critical crossroads in our nation’s history, Payoff hopes to inspire a deeper level of engagement in the game of real life.”  （source:gamasutra）