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每日观察:关注社交游戏《Tanken Doliland》动画片(5.14)

发布时间:2012-05-14 10:39:08 Tags:,,

1)据Serkantoto报道,GREE平台第一方社交游戏《Tanken Doliland》将改制为同名动画片现身日本电视台。该动画片由Toei公司制作,GREE在5月10日至5月30日期间将在游戏中推出针对该动画片的营销活动,所有在该时期登录游戏的玩家都将赢取一份特殊奖品(游戏邦注:Konami旗下的《Sengoku Collection》是一款改制为动画片的成功社交游戏)。

《Tanken Doliland》动画片初期的美术设计如下:

gree-doliland-social-game-anime(from serkantoto)

gree-doliland-social-game-anime(from serkantoto)

2)Klab是日本最大的第三方社交游戏开发商之一(该公司旗下游戏也广泛采用最近备受打击的kompu gacha机制),其游戏遍布Mobage、Yahoo-Mobage、Mixi、GREE和Nico Nico Douga五个平台。

该公司于去年9月在东京证券交易所国内部上市,近日宣布将于5月18日进入国内股票市场第一部(游戏邦注:第一部的上市条件比第二部条件更高,新上市股票原则上要先在交易所第二部上市交易,每一营业年度结束后再考评各上市股票的实际成绩,据此作为划分部类的标准 ),KLab仅历时8个月就实现这种飞跃,成为该市场发展最快的公司。

3)社交游戏开发商Cie Games日前与GreenLight Collectibles合作将推出基于《Car Town》这款游戏的收藏玩具产品。这系列玩具将包括2012雪弗兰Camaro、2003吉普牧马人等车型,预计于今年秋季发布这些玩具。

Car Town(from facebook.com)

Car Town(from facebook.com)

4)comScore最近报告指出,美国用户平均每月访问Facebook手机版本的时间已达441分钟,首次超过了典型的网络版本(391分钟)。

Facebook网站一般每页显示4-7个广告,但其手机版本每天显示的广告数量却相对较少,这意味着Facebook通过手机版本创造的收益也会更少(Facebook也曾向投资者指出,用户访问手机版本的频率高于网页版本,这一点对其业务运营甚为不利)。

facebook-mobile-phones(from techcrunch)

facebook-mobile-phones(from techcrunch)

目前美国有7800万不低于18岁的成人用户平均每月访问Facebook手机版本的时间达7.3小时,有1.6亿美国用户平均每月投入Facebook网页版本的时间为6.5小时。

5)据insidesocialgames报道,最近有一款基于美国著名脱口秀主持人Johnny Carson的社交游戏《Here’s Johnny Trivia Games》登陆Facebook平台,游戏为玩家提供了1000多个问题,玩家若正确回答问题就可以解琐Carson的脱口秀节目《The Tonight Show Starring Johnny Carson》视频内容和图片。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Doliland: GREE’s Top Game To Be Turned Into TV Anime [Social Games]

by Dr. Serkan Toto

Tanken Doliland, GREE‘s impossibly successful 1st-party social game, will be turned into an anime series on Japanese TV. Details are scarce at this point, but the show will have the same name as the social card battle game/RPG and be based on the Doliland world.

Toei, the company behind the anime adaptation, already set up a dedicated website for the show.

GREE itself is running an in-game campaign between May 10 and May 30 to promote the new series: all Doliland players logging in during that timeframe will get a special present.

Konami’s Sengoku Collection is another successful social game that got turned into an anime (usually it’s the other way around).(source:serkantoto

2)Social Game Maker KLab Moves To 1st Section Of Tokyo Stock Exchange [Social Games]

by Dr. Serkan Toto

Tokyo-based Klab played a major role in the “kompu gacha” shock story that rocked the Japanese social game industry in the last week. The company is one of Japan’s biggest 3rd-party social game makers and developed titles on Mobage, Yahoo-Mobage, Mixi, GREE, and Nico Nico Douga.

KLab got listed on the Tokyo Stock Exchange Mothers Index in September last year and reported yesterday it will move to the first section of the Stock Exchange on May 18.

This is a big step for KLab and good news for the social gaming industry as a whole. It took just 8 months for KLab to make the jump, making it the fastest company ever to do so.(source:serkantoto

3)Car Town toys racing towards stores — Developer Cie Games is teaming up with GreenLight Collectibles to create a run of collectible toys based on the social game Car Town. The toys will feature cars from different eras and styles like the 2012 Chevrolet Camaro, 2003 Jeep Wrangler and 1970 Plymouth Superbird (no word yet on whether or not the 1958 Ford Edsel will be included). More details about these toys will be revealed as the Fall 2012 release date gets closer.(source:insidesocialgames

4)Americans Now Spend More Time On Facebook Mobile Than Its Website

Josh Constine

All those minutes reading your news feed in bed, messaging friends over lunch, and browsing photos on the bus really add up. Time spent on Facebook’s mobile site and apps per month (441 minutes) has finally surpassed usage of its classic website (391 minutes) — for Americans who use both Facebook interfaces according to the latest report from comScore. And that’s actually a big problem for the social network.

Facebook usually shows four to seven ads per page on its website, but only a few ads per day in its mobile news feed. That means it makes a lot less money when you visit from your little devices. In fact, this week Facebook had to warn potential investors in its IPO that the more people who access it from mobile instead of the web, the worse its business is doing.

Can Facebook get away with showing more ads on mobile without turning us off?

Way back when Facebook launched in 2004 it was just a website, and it hardly showed ads at all. Over the years it launched a special mobile website called m.facebook.com, and apps for iPhone, Android, BlackBerry, and just about any device you can think of.

At first these smaller interfaces were just a way to glimpse Facebook while away from home. But as our phones grew more powerful and Facebook’s apps got better, we could help but friend, chat, and Like no matter where we were. Now there’s 78 million Americans age eighteen and older who use Facebook mobile, and they spend 7.3 hours per month there on average, compared to the total 160 million Americans who use Facebook and spend an average of 6.5 hours on its website per month. That’s a big shift from when the web was king.

Facebook realized it had to start making money on mobile, but people hate traditional mobile ads. CEO Mark Zuckerberg didn’t want annoying banners that took up most of your Facebook screen. so Facebook’s solution was mobile Sponsored Stories –stories in your news feed that could appear there anyway, but that companies pay to have appear more prominently and frequently.

First showing up in March, these ads are marked “Sponsored, and could be about a friend Liking a company’s Page, a game your friend started playing, or a post by a Page you already Like.

Seeing them occasionally isn’t bad, but if Facebook shows too many it could make people angry and less likely to visit.

Now Facebook must walk the tightrope. Inject too many ads in the mobile news feed and people will stop visiting, inject too few and it will lose money. No pressure, there’s just a half a billion mobile users watching.(source:techcrunch

5)Johnny Carson resurrected for Facebook game [Launch] — A Here’s Johnny Trivia Game launched on Facebook this week, providing players with over 1,000 different questions. By answering correctly, players unlock video clips and images from the The Tonight Show Starring Johnny Carson. Carson also came to iOS and Android devices this week with the Carnac the Magnificent game, where the titular character presses a sealed envelope to his head, predicts an answer and players guess the question in the envelope.(source:insidesocialgames


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