Hart Research Associates副总裁Jay Campbell指出，这里存在一个不可思议的商业效应，即用户拥有的苹果产品越多，就越可能再买更多苹果产品。
5）英国游戏贸易组织TIGA最新报告预测，2013年手机游戏市场规模将超过120亿美元；Games Investor Consulting此前的报告也指出，2011年手机游戏市场规模为79亿美元，预计2013年将达120亿美元。 不过EA预计全球移动游戏市场（包括手持设备上的数字下载游戏）2013年产值将达51亿美元，而Juniper和Gartner等调研机构却认为2015年手机游戏市场规模将达110亿美元。
1）US smartphone ownership matches feature phone ownership
by Tim Green
Because sales of smartphones went up 38 per cent last year.
New stats from Nielsen report that 49.7 per cent of US mobile subscribers owned smartphones as of February 2012; A year ago the figure was 36 per cent.
More than two-thirds of those who acquired a new mobile device in the last three months chose a smartphone over a feature phone.
Within the smart sector, Android continues to lead, with 48 per cent, ahead of 32.1 per cent with an iPhone, and 11.6 per cent with a Blackberry.
Among those who upgraded the last three months, 48 per cent chose an Android and 43 per cent bought an iPhone.（source:mobile-ent）
2）User acquisition rise as Apple’s bot crackdown drops downloads, says Fiksu
Kathleen De Vere
The cost of acquiring a loyal user on iOS rose to $1.31 in February, but download volumes didn’t keep pace, dropping for the first time in six months — likely a reflection of Apple’s bot crackdown.
According to Fiksu, a Boston-based company that helps developers find new users by mediating between ad networks, user acquisition costs rose 15 percent in February, up $0.17 from January’s eight month low of $1.14.
The company attributed the jump in spending required to acquire a loyal user — defined as one that will open an app at least three times — to advertisers ramping up their campaigns again after a post-holiday freeze. Also note that user acquisition costs increased despite the fact that Tapjoy, AdMob and iAd all reduced their prices in January and February.（source:insidemobileapps）
3）Half of all American homes have at least one Apple product
by Zen Terrelonge
And a quarter plan to invest in more in the next year.
Apple is the tablet leader and it also has a firm grasp in the smartphone, PC, and music world too, particularly in the US, according to findings from CNBC.
Over 55 million American homes have at least one iPhone, iPad, iPod and Mac, while one in ten that are absent from the group plan to join it within the year.
The average household has 1.6 Apple devices and almost one-quarter are set to buy at least one more in the next year.
Meanwhile, Apple buyers are mostly young male college graduates. Money is also a factor, with 28 per cent of those earning under $30,000 a year owning an Apple device, compared to 77 per cent for those pocketing over $75,000.
Jay Campbell, a VP of Hart Research Associates, says: “It’s a fantastic business model — the more of our products you own, the more likely you are to buy more. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”（source:mobile-ent）
4）Millennial Media Shares Pop 100 Percent On First Day Of Trading; Valued At Nearly $2B
Mobile ad network Millennial Media just debuted on the New York Stock Exchange under the symbol “MM,” and saw shares pop 97 percent in the first trade of $25. The company initially priced its IPO at $13 per share last night, after increasing the range on Tuesday. At $25 per share, Millennial’s valuation jumps to nearly $2 billion. Trading reached as high as $27.90 in early trading. UPDATE: Millennial closed at $25 per share.
Millennial which filed its original S-1 in early January, raised over $130 million in the offering, which is up from $75 million originally stated in earlier filings.
Millennial, which is one of the largest remaining independent mobile ad networks, currently serves ads to 200 million unique users worldwide, including approximately 100 million unique users in the United States alone. More than 30,000 apps are enabled by developers to receive ads delivered by Millennial.
From 2009 to 2010, Millennial’s revenue increased 195% from $16.2 million to $47.8 million, and the company took a net loss of $7.6 million, and $7.1 million, in those years, respectively. From 2010 to 2011, revenue increased 117% from $47.8 million to $103.7 million. In 2011, the company saw a net loss of just $287,000.
Founded by Paul Palmieri, the Baltimore-based company has raised $65 million in venture funding from Charles River Ventures, NEA, Bessemer Venture Partners, Columbia Capital and others.
Palmieri issued this statement today: “Today is an exciting day for our company, and also a significant milestone in the maturation of the mobile advertising industry. We have spent the last six plus years helping create what’s now a multi-billion dollar mobile application advertising market and we look forward to continuing to drive growth and innovation in the space.” （source:techcrunch）
5）TIGA claims mobile games market to grow to $12 billion in 2013
by Tom Worthington
Following the UK Government’s move to provide tax relief for creative industries, the mobile games software market is projected to grow over $12 billion in 2013 according to new research from UK trade association TIGA.
Research from Games Investor Consulting estimated that the mobile games market was worth $7.9 billion in 2011 and says its projected growth would see the market worth $12 billion in 2013.
In contrast, EA predicted the global mobile games market (including handheld digital downloads) would be worth $5.1 billion in 2013, although the likes of Juniper and Gartner reckon it’s higher – up to $11 billion by 2015.
TIGA, the trade association that represents the UK games industry, says both mobile and tablet gaming markets offer great opportunities for UK developers and digital publishers with experience in console development.
“As smartphones and tablets evolve into powerful game platforms, top tier mobile games are increasingly resembling console games,” said TIGA CEO Dr Richard Wilson.
“The use of high resolution, 3D games environments and core genres on mobile means that UK studios are well suited to such projects, not least given the UK’s significant experience in console development.”
Bounce back Britain
According to TIGA, there are currently 134 British businesses developing games for mobiles, providing work to 960 development staff and contributing £98.5 million to the UK’s GDP (Gross Domestic Product).
In 2011, 460 mobile games were released or updated by UK studios.
These figures have been published in advance of TIGA’s smartphone and tablet conference taking place on 30 March in London.（source:pocketgamer）
6）Apple employees rate Cook slightly ahead of Jobs
By Erica Ogg
For all the handwringing over how Tim Cook could ever live up to his predecessor Steve Jobs as CEO of Apple, employees seem to think he’s doing well — even better than Jobs.
That’s according to anonymous Apple employee rankings of their chief executives on job hunting and review site Glassdoor.com. On the site, employees have given Cook a 97 percent approval rating between March 2011 to March 2012. That just beats out Jobs’ ranking of 95 percent, which was calculated with Apple employees rankings between March 2010 and March 2011. (Note:
While Cook wasn’t officially named CEO of Apple until August 2011, he had been interim CEO since Jobs went on medical leave in January 2011.)
To be fair, a 2 percent difference is a pretty small gap — especially when you consider how long Jobs was on the job, and how new Cook is to the position. He’s clearly in his honeymoon period, just seven months into his official duties as CEO. In that time, he’s done some things that are bound to be popular among workers, like instituting a generous charitable corporate matching program.
Glassdoor will release two reports on Friday, the top 25 highest-ranked CEOs in the U.S. and the top 10 ranked tech CEOs. Cook and his 97 percent score sit atop both lists. Here’s the entire list of the tech CEOs with the highest approval on the site:
The rankings are anonymous and are based on an answer to the question “Do you approve of the way your CEO is leading the company?” At least for those Apple employees who visit the site, the answer is a resounding yes.（source:gigaom）
7）Angry Birds dev Rovio opening Swedish studio later this year
by Mike Rose
Newsbrief: Angry Birds house Rovio Entertainment is set to open a new games studio in Swedish capital city Stockholm, as a means of further expanding its rapidly growing business.
The company has previously opened offices in Tampere, Finland and Shanghai, China. With these new plans, it aims to make use of “one of Europe’s gaming and innovation hotspots.”
The new Sweden-based office will open later this year with 20-30 employees. Rovio is currently looking to hire a general manager to get the move underway.（source:gamasutra）
8）Almost 1bn connected devices were shipped in 2011
by Zen Terrelonge
IDC says smart connected devices – smartphones, tablets, PCs – reached shipments of 916 million in 2011, while revenues passed $489 billion.
Shipments are set to pass 1.1 billion devices in 2012, rising even further to 1.84 billion by 2016, a CAGR of 15.4 per cent across the five-year period.
Between 2011 and 2016, Windows-based PC shipments are set to change fall from a 35.9 per cent share to 25.1 per cent, while Android-based devices will rise from 29.4 per cent to lead with 31.3 per cent.
Meanwhile, iOS-based devices will rise from a 14.6 per cent share in 2011 to 17.3 per cent in 2016.
Android’s share increase has been attributed to its lower-priced models, although vendors will find it tough to sustain profit, while a large number of app developers are likely to continue focusing on iOS because consumers are more likely to pay for high-end apps.（source:mobile-ent）
9）Infographic: How teens use mobile devices
by Zen Terrelonge
Mobile data use rose by 256 per cent year-on-year in 2011.
Mobile social entertainment firm FunMobility has developed the ‘Generation OMG: How teens use mobile devices’ infographic to observe the increasing usage rates for American teens aged between 13 and 17.
Last year, data use reached an average of 320MB per month via mobile phone, which is a 256 per cent rise on 2010. Meanwhile, more than 40 per cent use their mobiles for over four hours a day.
Daniel Pfeiffer, marketing VP, FunMobility, said: “With so many conversations happening today around teen cell phone usage, the increase of teen gaming, and of course carriers raising rates for data usage, we felt it was particularly timely to uncover how our users are spending time on mobile devices.
“We conducted this real time survey of our users to better understand the preferences and usage patterns of our demographic in order to deliver a more relevant and compelling service. In light of these statistics we can implement product features and campaigns that align with how our audience is actually interacting on our mobile engagement platform.”（source:mobile-ent）