作者：Jon Jordan

针对之前的pocketgamer报道称Ngmoco将减产手机游戏的说法，该公司首席执行官Neil Young最近出面澄清称，“Ngmoco的开发团队发展比以往更好更强大，今年我们会为手机和iOS、Android平板电脑设备开发一系列新款游戏”。

而该公司在Twitter上所发布信息也显示，“之前媒体引用的Q&A有翻译/转录错误，我们肯定还会在2011年开发更多游戏，而且不止是2011这一年。”

以下是pocketgamer之前的报道原文：

日本手机社交平台DeNA在去年10月份以3.03亿美元（游戏邦注：不包括额外并购价格）收购美国iOS游戏开发商Ngmoco，这是2010年手机游戏领域最大的一笔收购交易。

DeNA-ngmoco

然而DeNA出手如此高的收购价格，并不全是因为Ngmoco发布了《We Rule》和《Godfinger》此类“免费模式”游戏。

DeNA想把Ngmoco的Plus+手机社交网络和自己的Mobage平台相结合，创造一个横跨东西方的超级手机社交平台。

从DeNA的所公布的惊人的2010财报结果可以看出，Ngmoco已经放下新款社交游戏的开发工作，开始执行Plus+与Mobage的整合计划。

据该公司资料显示，2011年DeNA将为海外附属机构增加6亿日元（约750万美元）投资，主要针对Ngmoco。

DeNA对此解释道，“我们并不寄希望于Ngmoco能为我们带回这么多收益，毕竟Ngmoco正把它的资源用在建立Mobage Global的筹备工作上，而且已经暂缓开发新款社交游戏。”

DeNA的其它业务发展情况也一度受到质疑，它在2011财年第一季度的销售额是330亿日元（约4.07亿美元），相对于去年第四季度只增加了10亿日元（约1200万美元）。

DeNA称由于大部分投资都用于Mobage Global的筹备工作，它已预见公司今年前半年的增长速度会放缓，而且其日本业务也开始从功能性手机游戏转向智能手机游戏。

另一个有趣的情况是，该公司称它将在美国开展大规模的安装推广活动，以便迅速增加Mobage在该地区的装载量。

Ngmoco曾是Tajoy等“奖励推广服务”公司的忠实客户，但自从苹果开始取缔这种非自然下载行为后，Ngmoco高管们也开始公开批判这种做法。

DeNA表示很希望能和电信运营商以及三星等设备制造商合作，也有意加大电视广告投入以便吸引更多用户。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Ngmoco says Mobage for smartphones goes hand-in-hand with new iOS and Android games

by Jon Jordan

Amendment:

Following the publication of this article, ngmoco Neil Young has contacted PocketGamer.biz to say:

“ngmoco’s first party development is bigger and better than ever, with a host of new titles shipping throughout the year on iOS and Android, phone and tablet.”

According to the company’s twitter account:

“There was a translation/transcription error in the Q&A you cited. We are definitely still making games for 2011 and beyond ”

Our original article is below.

The purchase of US iOS developer ngmoco by Japanese social mobile platform company DeNA for $303 million (excluding earnout) in October was the biggest mobile gaming deal of 2010.

The price wasn’t due to ngmoco’s success as a freemium publisher of games such as We Rule and Godfinger however.

DeNA wanted ngmoco’s Plus+ social mobile network, so it could integrate it with its own Japanese platform Mobage to create an East-West social mobile behemoth.

Change of focus

So, following on from DeNA’s announcement of its spectacular FY10 results, it’s revealed that ngmoco has dropped development work on new social games to work on the integration of Plus+ and Mobage.

According to a response to a question at its company presentation, in 2011 DeNA will invest an additional ￥600 million (around $7.5 million) in order to fund its overseas subsidiaries; mainly ngmoco.

Part of this increase in funding has occured as DeNA explains; “We are not forecasting such a large volume of revenue [from ngmoco], in part because ngmoco is concentrating its resources on preparations for the start-up of Mobage Global and has suspended the development of new social games.”

Transitional quarters

Other aspects of DeNA’s business were questioned; notably its prediction of Q1 FY2011 sales of ￥33 billion (around $407 million), which is an increase of only ￥1 billion ($12 million) compared to Q4′s total.

It explained it expects growth to be slower in the first half of the year, as it invests aggressively in the launch of Mobage Global, and its Japanese network starts the transition from feature phone games to smartphones.

Blowing your trumpet

Another interesting aside is the company says it will be rolling out installation-based advertising campaigns in the US to quickly grow the install base of Mobage in the region.

Ngmoco was a keen user of incentivised download offerwalls from companies such as Tapjoy for its games; a practice since banned by Apple, and now publicly condemned by ngmoco executives.

DeNA said it would also be looking to deals with carriers and OEMs, such as its existing deal with Samsung, as well as investing TV commercials to gain users.（source:pocketgamer）