日前Facebook为其用户创建广告功能Sponsor Stories新增3种应用模式，旨在帮助社交游戏开发商重新利用因其去年限制病毒式传播渠道（游戏邦注：特别是其将游戏信息排除在新闻动态之外）而丧失的病毒式营销模式。

Sponsored Stories将用户活动转化为广告模式的消息发布。游戏或应用使用Sponsored Story的模式之一是，玩家向体验游戏或应用10分钟以上或者每月至少2次的好友显示消息动态。Sponsored Stories提供多种链接至游戏Canvas页面的方式，旨在促使点击率最大化。

Sponsored Story

这种Sponsored Story模式将减轻开发者的负担，它在游戏中创建了“Invite Friends”提示消息。继Facebook为了促进好友之间的病毒式分享而将游戏排除在动态消息外之后，社交游戏开始加大采用邀请提示，但在某些情况下，这对游戏设置会产生不利影响。(游戏邦注：这种模式帮助了那些缺乏广告预算的开发商。）

Facebook似乎正积极恢复自身游戏生态系统。就在上周，有些用户的页面就出现了Discover New Games工具模块。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Facebook’s Latest Sponsored Stories Feature Could Help Games Grow

Facebook added three new types to its Sponsor Stories user-created ad feature today that could help social game developers recapture some of the viral marketing lost when Facebook cut back on viral channels last year, notably when it took game stories out of the news feed.

Sponsored Stories turn user activity into an ad-like story displayed in the Sponsored column on the right hand side of the screen. One of the three new types, the game or app played Sponsored Story, creates a story displayed to friends of a user that has used an app or game for more than 10 minutes or at least twice within the last 30 days. The Sponsored Story includes multiple links to the game’s Canvas page for maximum chance of clicking.

This type of Sponsored Story could take some of the burden off of developers to build “Invite Friends” prompts into their games. We saw social games ramping up on the invite prompts in the wake of Facebook taking games off of the news feeds as an attempt to hang onto viral sharing through friends, but in some cases, it’s actually been detrimental to the gameplay experience. It could also help developers who do not have the budgets for ad campaigns.

It looks like Facebook is actively trying to help its games ecosystem recover. Just last week, we noticed the Discover New Games sidebar module appearing on some account. We’ll keep an eye out for any other moves Facebook takes in this direction.（Source：Inside Social Games）